The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.
User experience or more precisely, ease of use is the single most important consideration to ensure traction and engagement. It is needless to say that design plays a major role in this. While there is no dearth of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well.
Flat design has dominated for years just because it ensured optimum ease of use and easy access. But as flat design became commonplace, Google brought material design to bring some layers and depth to the flat design. With material design, an interface selling products can allow more layers and help prioritization as well as prominence in certain areas that deserve more action.
For example, subtle use of shadows and gradients can sharpen certain CTA buttons and create a visual hierarchy for the viewers.
More personalization of AI and machine learning
Artificial Intelligence and machine learning became possible thanks to an array of sophisticated sensors that process multiple layers of user data. With devices learning about users and adjusting to their needs thanks to data feedback, websites and web apps could have more scopes of personalization, whether addressing users with notification messages or suggesting them products with in-app messages.
Chatbots offer a complete paradigm shift for the websites and web apps dealing with real-time shoppers. Designed to answer all relevant queries at every step of purchase and browsing it actually replaces the so-called manual customer service to guide users.
Moreover, designed to build a conversation with personalized human touch the modern Chatbots can really sound convincing and pleasant to push customers for better buying decisions. Throughout this year and beyond Chatbots are going to be a mainstay in e-commerce website design and development.
For any e-commerce site, it is very important to allow ease of searching products with minimum delay. Moreover, with the search results being the same with every user, many users can feel it depressing as they need to reach their desired ones with a lot of efforts.
This is why delivering search results based on the user intents and previous search history is important. Widely dubbed as dynamic search, this new and easy search feature is expected to be a mainstay across e-commerce websites.
Just think of scrolling down the Facebook news feed that seemingly goes on for miles. None of us get bored with scrolling down and encountering new pieces of contents as it continues revealing more.
Long scroll, when introduced into an e-commerce site, does almost the same thing by allowing us to see fresh new options as we scroll down. Moreover, scrolling down is a common action most users are frequently acquainted with.