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Top 10 Reasons to Accept Credit Cards Online 1024 469 ImplicitPay CO

Top 10 Reasons to Accept Credit Cards Online

Reason #1- Accepting credit cards adds credibility and builds trust.

Grabbing a cardholders attention and establishing a sense of trust in your business is proven to increase a business’s sales. By displaying the logos of the credit cards you accept at your cash register and on your website, you can do just that. Customers have strong relationships established with the cards they choose to have in their wallet, seeing that their chosen cards are excepted in your store build trust and a more personalized experience. It has been proven that a stronger sense of brand loyalty leads to more sales, thus increasing your bottom line. Merchant Services LTD accepts all forms of credit card payments.

Reason #2- Accepting credit cards can increase sales.

Moving your business from a cash-only structure to one that accepts debit and credit cards will have a great impact on your business. Accepting credit cards broadness your customer base, increasing the volume of potential sales.

Reason #3- Credit cards promote buying especially impulse buying.

Shoppers are more inclined to spend more when their transaction is being completed with a credit card rather than cash. Being able to purchase items quickly and efficiently allows customers to feel in control. Having to locate an ATM or write a check can be a deterrent for many potential consumers.

Reason #4- Accepting credit cards helps level the playing field with your competition.

In today’s economy, it is accepting credit and debit cards are imperative for maintaining your competitive edge. If your place of business accepts a credit card that a consumer uses, they may be more likely to complete a purchase with you versus another vendor.

Reason #5- Accepting credit cards can improve your cash flow.

Once you begin accepting credit and debit cards your business should benefit from an improved cash flow. Due to the electronic process of credit card transactions, there is no more waiting for checks to be deposited into your bank and then cleared. Billing and waiting for customers payments can be tedious. Accepting credit cards streamlines the process and leaves less room for errors when handling cash.

Reason #6- Accepting credit cards is a necessity if you do business online.

Purchases made online are predominately paid for with credit or debit cards. If you are an e-commerce merchant, accepting credit cards is essential to the success of your business.

Reason #7- Accepting credit cards reduces the risk of accepting a bad check.

Credit card merchants such as Implicitpay deliver an advanced chargeback management system. Accepting credit cards and having an established relationship with a merchant account provider insulates your business from the potential risk of a bad check or even a bad credit card. A reputable Implicitpay can safeguard your customer’s data, leaving your business to focus on product sales rather than identity theft.

Reason #8- Credit cards are easy for shoppers to use.

Often times customers choose certain credit or debit cards because they offer extra incentives to encourage spending such as mileage points or cash back bonuses. If you are a merchant who accepts all forms of payments a potential customer may choose your business over another because their purchase will lead to earning those extra incentives.

Reason #9- Accepting credit cards is a small business expense.

The landscape of credit card processing has changed drastically over the last ten years. Credit card processing is highly-competitive thus finding a package that is suited to your business and budget is very likely. Quality implicitpay offer transparent pricing models and tailor-made solutions that can outfit even the smallest business. Accepting credit cards has been shown to increase sales, therefore, delivering a strong return on investment.

Reason #10- Getting set up to accept credit cards is quick and easy.

At Merchant Services LTD, we can process your merchant account application immediately and have you ready to process credit card sales within 24 to 48 hours.

What Are EMV Credit Card Machines? 1024 469 ImplicitPay CO

What Are EMV Credit Card Machines?

We’ve been hearing about the EMV Chip Card for some time now, but the time has come and the EMV credit card and EMV credit card machine are here.

You are a merchant, so I know what you are thinking: How does this affect me and by business?

First off, EMV stands for “Europay, MasterCard, and Visa.” EMV was created to make a standardized protocol for “integrated circuit” cards, otherwise known as “chip.” These cards and the hardware that read them were an important piece of the puzzle in fighting against fraudulent transactions. The EU have been using EMV cards regularly since 2005, and Canada joined in 2012.

How Do EMV Credit Card Machines Work?

So, how does an EMV card and credit card machine work? A traditional magnetic-stripe card has an unchanging data code associated with it, making it easy to duplicate. A magnetic stripe card is also fairly inexpensive to recreate, thus making it an easy target for fraudulent activity and transactions. An EMV card has a “chip” on the card, payment data is read from this chip instead of the magnetic stripe. The way data is transmitted to the chip differs each time a transaction is processed, making it much harder to “skim” information from the card. Of course, the magnetic stripe is still included in the new chip cards, and can be used as a backup option if there is no EMV credit card machine processor available.

Except, there is a hitch to ‘back-up method’

New Regulations on EMV Secured Transactions

As of the October 1st, 2015 deadline, created by major U.S credit card issuers, the liability for card-present fraud has shifted to the merchants.

For example, if you process a credit card that is fraudulent without using the EMV credit card machine, you (the business owner) are responsible for the costs that follow any data breach.

The following timeline The Timeline for EMV Chip Card Liability Shift in the US:

  • April 19, 2013 – Maestro shifted liability for international chip cards used in the US.
  • October 1, 2015 – Visa, MasterCard, American Express and Discover liability shift for POS terminals.
  • October 1, 2016 – MasterCard liability shift for ATMs.
  • October 1, 2017 – Visa, MasterCard, American Express and Discover liability shift for pay-at-pump gas stations, as well as for Visa and AmEx at ATMs.

What EMV Means for Merchants – You Need an EMV Credit Card Machine

Due to the switch in liability many merchant service providers have encouraged their customers to make a switch and upgrade to an EMV credit card machine. Adapting to the change in payment processing helps protect businesses from a potential liability disaster. Sure, you may not lose any customers if you don’t upgrade your system, but you are losing peace of mind as the merchant. If you have an eCommerce only business, this change does not necessarily affect you, as the EMV cards and machines are for in-person transactions.

10 Small Business Tips to Up Your Game 1024 469 ImplicitPay CO

10 Small Business Tips to Up Your Game

As a small business owner, you are probably aware of where your business could improve. Sometimes you’re just not sure how or where to start. Here are some tips to help you improve your small business.

These quick pointers should help you ‘up your game’

1. Sharpen your skills – Honing your skills is like sharpening a carving knife. We sometimes get so occupied with routine that we don’t take the time to “sharpen the knife.” Identify your strengths and work on them to improve customer service and innovate your product.

2. Set Goals – Business goals can be broad or specific. Be certain about what you want to achieve. Also, make sure that you measure and evaluate your success at regular intervals. Setting a timeline for these goals can help you follow through.

3. First things First – Prioritize and take up things that need your attention first. Certain goals are long term and may not need your attention right away. Write to-do lists. Make a simple list of short, medium, and long-term goals, follow it and adjust it constantly.

4. Time Management – Monitor your routine. Identify when you are at your productive best and create a daily plan. Use an organizer, know and meet your deadlines and stay focused.

5. Motivate your Staff – Talented and motivated employees can bring about major improvements to your business. Your employees need to believe in the company. Hire the right people for the job. Match jobs to candidates’ passion.

6. Networking – Networking with people from your field is necessary. Make time to meet up. You could also stay in touch via email and social media. Keep in mind that networking is about building trust and relationships, seeing how you can help others and get help in return.

7. Challenge Yourself – Do not let monotony set in. If something you’re doing doesn’t challenge you, then it doesn’t change you. Find challenges for yourself. Reinvent ideas, keep the hamster wheel in your innovation lab running.

8. Increase your Productivity – Use ‘The Rule of Two’. Accomplish two productive things in order of priority, once they are done, move your focus to the next two. That’s a great way to increase productivity.

9. Revamp your Product – The objective of product or service revamp for a business is to stay ahead of its competitors. The key to success is to keep creating value. Reconfigure and improving existing products and services, implementing solutions could be one of the many ways to keep adding value.

10. Be Patient – Nothing happens overnight, take the time to improvise and take on tasks efficiently. Have an eye for detail and execute tasks smoothly.

These simple changes can make a huge difference to your business.