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Ecommerce the New Definition of Online Trade 640 426 ImplicitPay CO

Ecommerce the New Definition of Online Trade

The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce. Since the inception of the World Wide Web, the market has been clustered with millions of competitive websites that needed to use completely new strategies to attract their prospective consumers from around the world.

With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.

Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services. This category of websites construes the services and the products. Accrediting the business organization with this type of website, allows the industrialist to carve a niche among the million others. Nominal in investments, this website garners the potential of the website to yield unfathomed results.

The electronic commerce website draws in several technologies to ultimately produce the desired outcome. These following technologies like the supply chain management, electronic funds transfer, Internet Marketing, electronic data exchange, online transaction processing, inventory management systems, are integrated to make the website successful and functional. The electronic commerce is considered the sales component of any business. This exchange of data to facilitate the financing and the paying aspects is also a characteristic of the transactions that occur through the website.

The various components of the E-commerce Website

  • Virtual storefronts integrated in the website with online catalogs, which is clustered to form a “virtual mall.”
  • The demographic data collected through Web contacts.
  • Electronic Data Interchange or the business-to-business exchange of data.
  • Email, Fax and the use of media to promote the future endeavors and to establish the consumers.
  • Secured business transactions.
  • B2B trade and selling.

With groundbreaking popularity in the world, the retailers today prefer to have an online platform. Each year billions of dollars undergo transaction. The future of this looks bright, and with the recent developments in the field of web design and development, E-commerce is now a dynamic website that can be customized accordingly. Now, the website welcomes its prospective consumers with a more appealing ambience. This piques the curiosity of the end-users, thereby increasing sales and maximizing the returns.

Propaganda by the social networking platform is also popular. Millions of people use these social sites to connect and this makes it a potential hub for the sellers to propagate adverts. The relevant audience can be targeted with a complete detailed feedback so that they can ameliorate in their services.

The mobile boom has also affected the market with everyone now using a Smart phone to search the Internet. Being easy and always accessible make them a preferred podium to shop. This is the reason that E-commerce website be optimized to a M-commerce wherein the owner can display all his products. This should be adept for mobile viewing.

The e-commerce website has shrunk the diversity of the world. Now, integrated even in the mobile, the websites has increased their sales radically.

Source by Jeff Elton

Marketing Planning – Don’t Do SWOT 640 426 ImplicitPay CO

Marketing Planning – Don’t Do SWOT

SWOT (Strengths, Weaknesses, Opportunities, Threats) is a popular framework for developing a marketing strategy. A Google search for “SWOT” and “planning” turned up almost 93,000 hits (August 2004), most all of which laud the use of SWOT. Some students have said that it is the most important thing they learned at the Wharton School.

Although SWOT is promoted as a useful technique in numerous marketing texts, it is not universally praised: One expert said that he preferred to think of SWOT as a “Significant Waste of Time.”

The problem with SWOT is more serious than the fact that it wastes time. Because it mixes idea generation with evaluation, it is likely to reduce the range of strategies that are considered. In addition, people who use SWOT might conclude that they have done an adequate job of planning and ignore such sensible things as defining the firm’s objectives or calculating ROI for alternate strategies. I have observed this when business school students use SWOT on cases.

What does the evidence say? Perhaps the most notable indication is that I have been unable to find any evidence to support the use of SWOT.

Two studies have examined SWOT. Menon et al. (1999) asked 212 managers from Fortune 1000 companies about recent marketing strategies implemented in their firms. The findings showed that SWOT harmed performance. When Hill and Westbrook (1997) examined the use of SWOT by 20 companies in the UK in 1993-94, they concluded that the process was so flawed that it was time for a “product recall.”

One advocate of SWOT asked: if not SWOT, then what? Borrowing from corporate strategic planning literature, a better option for planners is to follow a formal written process to:

  1. Set objectives
  2. Generate alternative strategies
  3. Evaluate alternative strategies
  4. Monitor results
  5. Gain commitment among the stakeholders during each step of this process.

I describe this 5-step procedure in Armstrong (1982). Evidence on the value of this planning process, obtained from 28 validation studies (summarized in Armstrong 1990), showed that it led to better corporate performance:

  • 20 studies found higher performance with formal planning
  • 5 found no difference
  • 3 found formal planning to be detrimental

This support was obtained even though the formal planning in the studies typically used only some of the steps. Furthermore, the steps were often poorly implemented and the conditions were not always ideal for formal planning.

Given the evidence, SWOT is not justified under any circumstances. Instead, use the comprehensive 5-step planning procedure.

References

Armstrong, J. S. (1982) “The Value of Formal Planning for Strategic Decisions,” Strategic Management Journal, 3, 197-211.

Armstrong, J. S. (1990), “Review of Corporate Strategic Planning,” Journal of Marketing, 54, 114-119.

Hill, T. & R. Westbrook (1997), “SWOT Analysis: It’s Time for a Product Recall,” Long Range Planning, 30, No. 1, 46-52.

Menon, A. et al. (1999), “Antecedents and Consequences of Marketing Strategy Making,” Journal of Marketing, 63, 18-40.

Source by Scott Armstrong

Why Digital Marketing Is Important 640 426 ImplicitPay CO

Why Digital Marketing Is Important

There are some new methods that are faster, more practical and versatile than the old traditional ones. Following are some of the most common forms of digital marketing

Website (SEO content)

Blogs

Online Advertising

Online video content

PPC (pay-per-click) advertising

Email marketing

Social media (Facebook, LinkedIn, Twitter, Pinterest, Tumblr, G+, etc)

Mobile marketing (SMS, MMS, etc)

The importance of digital marketing works not only in favor of marketers, it provides something innovative to the consumers too. Let us understand the importance of digital marketing.

1. Cost Effective

It is more cost-effective than other traditional marketing. This is particularly important for small businesses as they don’t have many resources or capital. New media can provide you with a less expensive and more viable promoting channel.

2. Utilize Content to Connect with Customers

Utilizing digital content either sponsored or free enables you to interface with customers more adequately than direct mail or PR campaigns. The quality of your online presence now directly connected to the achievement of your business.

3. Take into account the Mobile Customer

Innovation has evolved so much that mobile devices are no longer thought to be simple other options to PCs or laptops. 91% of grown-ups always have their mobile devices & regularly use them to browse the internet. The largest group of customers is utilizing their mobile devices daily, so it’s important that to use a marketing solution or advertisements that target these devices properly.

4. Acknowledge Higher ROI and Revenue

By increasing digital outreach, you can build your revenue. The more information that you can extract from your outreach campaigns, the better your expectations and along the ROI will be.

5. To Track Customer’s Journey

Utilizing analytics services like Google Analytics, you will be able to monitor all your client’s activities, preferences and get a better insight into their behavior. Analytics enable you to build the persona of your client with the goal that you can offer them the ideal experience.

6. Expanded Conversions

If you have an online business and you are advertising products and services online, you can easily measure your success by incoming traffic that gets changed over into subscribers, leads or sales and this way you can ascertain and enhance your conversion rates.

7. Empower Social Media Engagement

In the event that you need your organization to grow, you can gain new customers utilizing different social media channels. Make sure always to focus on your customers based on their interests, ages, and country. This way, you will be able to better interact with them and empower engagement through digital media.

8. Build People’s Trust

Digital marketing develops from social verification, social media signals and genuine testimonials from customers who have beforehand used, joined, acquired or profited from a service or product advertised by your business. Most customers would trust a service or a product when individuals they know give positive feedback or information about a specific brand. So great suggestion by a person with a strong following on Facebook or Twitter could represent the deciding moment your business.

Source by Nupur Montek

The Stages of System Analysis and Design of an eCommerce Website 640 172 ImplicitPay CO

The Stages of System Analysis and Design of an eCommerce Website

How to get started?

Designing an eCommerce website is certainly the best thing for the website designers, because it allows them to use their creativity to the fullest. Today, the eCommerce website has become the great trend setter and is more associated with the customer’s morals and emotions. Every eCommerce website has a USP and something that clinches buyers to visit the website.

Whether it is Amazon, eBay or Alibaba, history tells that every successful eCommerce website has written their own success stories at the time of designing only. All these websites are so popular among the users not just because of their services or the range of products they offer, but because of their great user interface and extremely friendly website design.

Even a person who doesn’t know much about the computer or the internet can spend hours on these websites simply because they provide a very friendly design and architect. This signifies how important is the designing and analysis of the eCommerce website.

How does it all start?

Getting started with the design of an eCommerce website is a big challenge for the designers and also for the people who have initiated this idea. Having your own eCommerce store sounds quite resounding, but it takes a hardcore approach to materialize the idea in the real world. Before you began with the designing of your own eCommerce store, you must have the answers of these questions ready, so that you will end up in providing a great product to your audience.

What is the objective of your store?

What would be your target audiences?

In which area or demographics you are targeting your customers?

What products or categories of products you want to sell through your store?

Which major brands you want to associate with?

What would be the initial budget of your store?

Site Architecture and Wire Frame

Now, since you have all the answers ready with you that means you can move ahead and get into the real part of the designing. The site architecture and the wireframe are the most critical part of the eCommerce store. How much you invest your brain and creativity in designing the site architecture will write your success story. History tells that even after investing millions of dollars, many eCommerce stores have failed to get attention from the customers because of their poor architecture and wireframe. Though, you could take every bit of the technology for designing a great friendly UI and website architecture, but your own creativity will be the key to success.

Some of essential and vital elements of a good wire frame and the site architecture

Site Navigation

Site Home Page Feasibility

Menus, Sub Menus and Product Pages

Shopping Cart feature

Secured and fast Payment Gateway

Bradcrumb and Side bars

Header and Footer structure

Visualizing the design

All the great programmers or designers always take the blueprint of their design and use their visualizing skills to create a replica of the design in their minds. This will give them the sheer thought in which way they are moving and isn’t they are moving in the right direction. Most of the occasions, during the stage of the wireframe and site architecture, people get diverted from their original ideas and objectives. Here, visualization helps them to end up in a mainframe design that resounds well with their initial idea.

Began with the programming

The zest of the entire design is the programming. Once you have the sound visualization about the theme and concept of your website design, then it’s now time to do some ground work and get started with the programming. Doesn’t matter which language or framework you are using like Php or.Net, but it is important that programming must go with your initial idea.

The most important part of the programming is the workflow and work management. Designing an eCommerce store is really a tough deal for the programmer because they have to create thousands of pages and embed tons of functionality for designing a great user friendly website.

CMS and Content Delivery Networks

The highly critical part of any website is its database. While designing the eCommerce store, you must give a thought of having a comprehensive and extended database to accommodate all the information on the website. If you don’t want to have a static Data Base then you can certainly go with the CDN’s (Content Delivery Networks), that will help you in providing an effective database with a good uptime on the server that means your users’ will enjoy browsing on your website.

Make precise and good CSS and Java elements

The Cascade Style Sheet or popularly known as CSS will help you in involving the great design elements that will really cherish your users. Every user wants to browse through the website and have their preferences for the various design elements. Be it the font colour, font style, or header colour or may be the colour of your main navigation menu, every CSS design element makes an impact on the users. Like CSS, the Java elements specially the flash images also make a positive impact on the user mindset, but make sure that you must not involve too many javascripts or flash because it may increase the website load time and user doesn’t like this.

Uploading products on the website

The products are the zest of every eCommerce store; therefore a special care should be taken while uploading the products on the website. It is really an exhilarating job for the designers, if you are uploading the huge bunch of the products under different categories. Here you should have the high definition images of every single product and those images should be fragmented and processed by a professional designer. Though, it is also important that every image should be compressed before uploading otherwise, it will increase the load time on the server and user won’t be able to see the product images properly.

Testing and Launching of the website

Now it’s time to launch the website, but before that you must consider your website for testing. Testing is often the final funnel through the website goes before going live on the web. The professional website engineers conduct various tests on the website and suggest better ways to improve the feasibility of the website for the users.

After your website successfully passed through the testing, then it’s now time to take your website live on the web for the users with a bang. Make sure that you must consider various display marketing, PCC and digital marketing techniques for promoting your website to the users.

Source by Rohit Shrivastava

Nail Your Marketing Message in Your LinkedIn Profile 640 426 ImplicitPay CO

Nail Your Marketing Message in Your LinkedIn Profile

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message.

LinkedIn is one of the most important online tools for marketing your professional services. However, only a very small percentage of users post effective summaries of their business on their LinkedIn profile.

Your LinkedIn profile needs to telegraph the essential message and value of your business. This article shows you exactly how to do that.

Your Business Headline

The very first item someone reads on your profile is your business headline. And almost all of them are bad.

They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). None of these are effective messages because they don’t communicate how the professional can help their clients.

Instead, you want something like John Nemo’s:

“I Show B2B Sales Professionals, Business Coaches and Consultants How To Generate Leads + Add Clients using LinkedIn”

_____

John’s profile headline tells whom he works with and the specific outcomes he helps them achieve. Any reader will immediately know if they’re interested in knowing more. His headline taps into “WIFM” – What’s in it for me.

I use John Nemo as an example because I learned how to create a great LinkedIn profile from him. His business (and book), LinkedIn Riches, specializes in, well, exactly what that headline says.

He’s one of the top experts on how to use LinkedIn to attract new business. Ignore him at your peril.

He emphasizes that you don’t want to have people guess what your benefit is to them, but to telegraph it in clear, simple, results-oriented language.

Then he goes on to outline what should be in the Summary Section of your LinkedIn Profile.

First of all, the Summary has limitations. You can’t use bold or colored or large size type. But you can use all caps for the headings for each paragraph that makes your summary sections pop out, increasing readability.

For instance, the first section should be titled WHAT I DO (or WHAT WE DO) and simply expands on your headline.

This is what John’s looks like:

WHAT I DO: Since 2012, I’ve helped B2B Sales Professionals, Business Coaches, Consultants and other professionals all over the world leverage LinkedIn and Webinars to generate leads, add clients and increase revenue.

_____

Pretty clear and simple right? Who I help and how I help ’em.

Then he writes about how he does it:

HOW I DO IT: I provide “do it yourself” online courses, 1-on-1 private and group coaching and written materials that help Business Coaches & Consultants discover how to generate more business for themselves using LinkedIn and Webinars.

_____

Note that this section mentions the services he offers and then comes back to the outcomes he helps his clients achieve. The value is as clear as day.

Next is about where you’ve seen John. This is all about credibility or “social proof”:

WHERE YOU’VE SEEN ME: I regularly blog for and have been featured by national publications, podcasts and organizations including:

• Business Insider

• Entrepreneur On Fire

• Inc. Magazine

• LinkedIn

• Social Media Examiner

• The Business Journals

• The Huffington Post

_____

These are all the places where John has published articles. If you don’t have places you’ve been published yet, don’t worry, you can leave out this section or add it at a later time.

This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

Next, write about the people and companies you work with:

WHO I WORK WITH: I’ve personally rewritten and optimized the LinkedIn profiles of A-List Entrepreneurs, Bestselling Authors, Business Coaches and Consultants including:

• Chris Brogan

• Bob Burg

• John Lee Dumas

• Mari Smith

• Tom Ziglar

• Dan Miller

• Jairek Robbins

• Ray Edwards

_____

Now, if you’re a self-employed professional with any online savvy, you’ve probably heard of some of these people. For your summary, mention the kinds of people or organizations you’ve worked with and also a list of some of your clients.

Next, insert a couple of quotes from your happy clients:

WHAT OTHERS SAY:

• “When it comes to LinkedIn, there are pretty much three people I listen to, but only one has ever dropped new business right into my lap the way John Nemo did. You know me. I don’t recommend people lightly. John Nemo is worth your time. Jump on this!” – Chris Brogan | New York Times Bestselling Author, Consultant & Speaker

• “John Nemo took my LinkedIn profile page and ignited it in a way I hadn’t seen done before. After witnessing John’s expertise up close and personal, it’s easy to see why he’s been crushing it on LinkedIn the past few years. Simply put, when it comes to LinkedIn, John Nemo is the real deal. Can’t wait to share more of his LinkedIn knowledge bombs with the rest of Fire Nation soon!” – John Lee Dumas | Host, Award-Winning “Entrepreneur on Fire” Podcast

_____

With a little work, almost any self-employed professional should be able to come up with a few good testimonial quotes like these. And you only need two!

Finally, a little on your background:

MY BACKGROUND: Author of 7 books, former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant, Talk Radio Producer.

_____

John has helped many self-employed professionals craft a powerful business summary on LinkedIn. He really gets what a clear marketing message is all about.

Notice that there’s virtually nothing about the process of what he does; his writeup all about results. It’s concise and focused and it’s a fast read which is so important online.

Now you know what your LinkedIn Profile Summary should look like. Time to sit down and emulate John Nemo’s approach for your own LinkedIn Profile.

Cheers, Robert

Source by Robert Middleton

4 Important Tips to Consider for Ecommerce Website Development 500 450 ImplicitPay CO

4 Important Tips to Consider for Ecommerce Website Development

Ecommerce shopping is the buzzword of our times with millions of customers across the globe opting for online shopping over brick and mortar shops. This has made it imperative for retailers to go for entrepreneurs are still focusing on ecommerce website development or finding a reliable turnkey solution to take their business online.

The task of website development for any business model is complicated. It needs analysis of several aspects from user-experience till the performance. If the ecommerce website is not good enough to offer a simple way of shopping to the users then customers are likely to choose some other site for shopping.

One effective way to save time and create an online store at an affordable cost is by choosing ecommerce platform providers. They provide a readymade solution for all your ecommerce website creation needs with multiple attractive features. Before choosing an ecommerce platform, there are several points to be considered to make the outcome fully functional.

Let’s take a look at some of those key points.

User friendly platform- An easy to use platform that allows existing as well as new users to search for the desired products and checkout easily is always the first choice of customers. In the ecommerce website development process, the convenience of the customers while using the platform should be prioritized. As per statistics, 30% of customers use the search option to find their desired products. Hence easy navigation, quick search option, and seamless checkout are mandatory for attracting customers and should not be missed.

Security- The biggest concern while making transactions on the internet is security. Customers share their confidential details like credit/ debit card number, passwords etc with the trust that their data is secured. Ignoring security can even lead to the loss of money of the customers which can ultimately have adverse effects on the reputation and sales of the online store. In the ecommerce website development process, it becomes necessary to implement SSL encryption for ensuring the security of the personal information of customers.

Responsive Design- Ensuring that the ecommerce website is optimized for mobiles is important as the majority of the customers use their mobile phones for shopping nowadays. Implementing responsive designs such that the ecommerce site is easily accessible on every device is important for making it successful. If the online store is not optimized for all the devices and does not provide a good user experience then the site is likely to lose the ever-growing group of customers.

Site performance optimization- According to statistics, a site that takes more than 3 seconds to load is abandoned by 40% users. This can happen often with mobile users who often access multiple websites at any time of the day. Losing customers due to the slow load time of the site should not happen with any online site. Hence, site optimization is one feature which needs to be considered during the ecommerce website development process. Techniques like using compressed images, combining a site’s JavaScript and CSS files in a single file can help in speeding up the site.

Creating an online store with all the mentioned features is not a task that can be accomplished in a single day. But making the process easier can be done with the help of ecommerce platforms that provides multiple features and saves time.

Source by Gaurav Jain

Why Ecommerce Website Design Services Is Vital for Online Businesses 640 426 ImplicitPay CO

Why Ecommerce Website Design Services Is Vital for Online Businesses

Ecommerce site design came about as a consequence of expecting a site that had a more minimalistic appearance. In general, it’s definitely worth using free site design with CMS. You will surely agree that the very best thing about the totally free site design is it does not come at any price tag. An inexpensive site design doesn’t signify cheap. Nevertheless, a reasonable site design doesn’t also signify poor high quality websites. Stunning and fashionable e-commerce website design is just one of our specialities.

When it has to do with web design, it is necessary to consider creatively. Today, web design is connected with the accumulation of income of the company a significant concern in an easy way. Affordable web design is simple to discover in any way. The most suitable web design is extremely important to get the effective effect on the online sector. Presently ecommerce web design services offered by many companies are outdated and not responsive. An excellent ecommerce website design is vital for your online business because you might have many products for sale you will want prospective customers to find effortlessly.

Ecommerce technology providers give an unprecedented number of internet applications for today’s business owners offering a lot more than just basic internet shopping templates. Anyway, the local site design service providing firm would have the capacity to reflect the regional sentiments on your website in a flawless method. An expert ecommerce website design service provider can quickly build and test your site along with all the features of an ecommerce website design requirements.

If your site is poorly designed, you may wind up not making extra money. Though your site could possibly be convenient to check out even when one is using her or his smartphone or tablet, there might be a few layout or browsing issues that you aren’t mindful of. If you wish to create a site which look different from the competition then your site has to be visually pleasing because it is going to be more inclined to draw customers attention. You must plan ahead of time and make a decision as to what steps are able to make your ecommerce website more profitable. Your ecommerce website is a kind of media you owned and you must start thinking of it in this manner.

You can most possibly discover it in sites that provide free hosting as well. As soon as your website was created we can let you get it ranked highly on Google and can additionally help to increase your online brand awareness. For this intention, you need to design your site effectively so that an increasing number of people could be attracted. At these sites you can practically find everything which you require for your site to be created. Shipping options is necessary for any e-commerce website to utilizing a single or flat rate for shipping. E-Commerce websites are the best method to conduct business globally.

With plenty of themes, you are going to be certain to locate a web designer for your site to work with. Website design is not merely creating sensation but also creating new standard in this discipline, which eventually giving hard time to the full player around the world. Possessing an ecommerce website isn’t enough and one also ought to have an attractive ecommerce website design.

There isn’t any reason to delay your ecommerce website design which is a one time a project. It’s the Ecommerce website design in USA that really can facilitate you to make the most of the internet based company techniques and process as well as it can permit you to conduct the internet based company in the most systematic method. Ecommerce website design could possibly be simple to utilize in the end, but it isn’t always simple to set up at the beginning. Professional ecommerce website design provider won’t only ensure website ease and beauty, but additionally, it will ensure the security of your clients and your organization.

Source by Rosario Berry

Bitcoin "eCommerce" Trick 640 427 ImplicitPay CO

Bitcoin "eCommerce" Trick

The Bitcoin eCommerce “trick is basically where you accept” crypto “money in an ecommerce store (for real world goods). sold (COGS) out via an exchange, and keep the profits as “crypto”.

The aim is to ride any price increases in the underlying “crypto” assets, which should amplify your profits. Obviously, this works the other way – in that it could also lead to a loss of profits due to a drop in the price of the “crypto” tokens you were paid. However, generally, if you play the game properly – you should be able to increase your profits quite substantially with this method.

This tutorial is going to briefly explain the various points about the way this works. To do so means that you have to ensure that you understand fully what you’re doing, and how the process will grow …

Firstly, if you run an “eCommerce” store, you will need to accept payments.

With the plethora of services online today (including the likes of Stripe and PayPal), you have many ways to “receive” payments without the need for a traditional “merchant account”.

One of the newer ways to do this is with a service called BitGo. This is a “payment receipts” system for “crypto” tokens. Basically, it allows businesses to accept “crypto” currency for their products or services, allowing users to take full advantage of the likes of Bitcoin, Ethereum etc without fearing any security issues (BitGo is heavily focused on security implementation).

This means that if you receive any money via “crypto” tokens, while their price will often be line with the various “fiat” treaties – they will typically be quite volatile. For this reason, it’s often the case that many eCommerce store owners will simply “exchange” their “crypto” tokens for 100% fiat currency either at the end of the month, or after an order is received.

The “trick” employed by a large number of store owners is to actually keep their profits in the “crypto” ecosystem. This means they pay for everything else – including the likes of their COGS, warehousing and administrative costs – while retaining the pure profit in their exchange accounts.

By doing this, they have nothing to lose (and everything to gain) by letting their holdings ride the price waves of BTC and the other “crypto” tokens – multiplying their holdings faster than any savings account could ever do.

Source by Richard Peck

The Power of Content Marketing 640 426 ImplicitPay CO

The Power of Content Marketing

WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

STATEGY FOR CONTENT MARKETING

Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

VARITIES OF CONTENT

Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

Source by Shalini M

How to Maintain an eCommerce Website 640 360 ImplicitPay CO

How to Maintain an eCommerce Website

Setting up an eCommerce website is not the end of the work that needs to go into it. To ensure that it remains optimized and performs highly, effective maintenance is essential. A website should be considered an ongoing project, especially in the highly competitive and fast paced eCommerce industry.

Understanding the ongoing requirements that a website needs is crucial for growing your business and customer base. We’ve identified the six key areas that you should be considering regularly to ensure you get maximum value from it.

Monitoring customer journey
Understanding how your customers move through and interact with your website should be considered essential. It can help you understand where you’re losing customers in the sales funnel to devise improved strategies. It can also identify where your efforts can be focused in terms of product development and marketing, allowing you to yield better results.

Seek feedback
Do you currently seek feedback from your customers? Trends and technology change rapidly, feedback helps you assess where you need to make changes across your website to reflect this. Request feedback on various aspects of your businesses to inform how your website looks and operates. Listening to your customers can help take your business to the next level by helping you provide solutions.

Keep security up to date
Security is a huge issue within the eCommerce market and security updates should be performed as part of your routine tasks. Ensuring that you stay on top of security challenges not only improves your business in terms of decreasing risks, it can give consumers the confidence to make a purchase by offering safe payment options.

Ensure you have a SSL
As part of your security updates, make sure that you have a valid SSL certificate. It’s the standard technology for encrypting data and should be considered a fundamental part of your eCommerce maintenance procedures.

Monitor your website speed and accessibility
Consumers today expect speed. If your website takes too long to load, they’re simply head somewhere else. Poor speeds can be caused by several different web design aspects. If your website is taking longer than a few seconds to load, it’s to look at the reasons behind it, such as images that are not optimized, inefficient sever hardware, or code. Make checking your sessions one of your regular activities.

Use Google Analytics
Google’s algorithms are continuously being developed and how you perform on these indicators has a direct impact on your business and website traffic. Staying up to date with the latest SEO trends and investing time and resources into implementing them across your site is a critical eCommerce maintenance step.

Source by Emmett Brosnan