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Small And Midsized Company Marketing And Marketing Communications – A Lesson From Large Agencies 640 426 ImplicitPay CO

Small And Midsized Company Marketing And Marketing Communications – A Lesson From Large Agencies

Over the past few years, rapidly developing technologies have changed the way marketers think about marketing and marketing communications strategies, plans and tactics. However, somewhat quietly but perhaps more importantly, a significant change has occurred with the world’s largest communications agencies – the dramatic growth of consulting companies at the expense of traditional advertising agencies.

Management and accounting consulting companies with new services are now ranking sixth through tenth among the world’s biggest communications companies. The specialized divisions of Accenture Interactive, PwC Digital Services, Deloitte Digital, Cognizant Interactive and IBMix had total global revenue of over $20 billion in 2017, with an eye-popping 32 percent growth in US revenue versus a year ago.

While traditional advertising industry giants WPP, Omnicom, Publicis, Interpublic and Dentsu are ranked as the top five, with global revenue of nearly $62 billion, US revenue barely increased at 0.3 percent (Advertising Age).

Why is this change happening and what can small and midsized marketers learn from it?

Consulting Companies Focus On ROI

There are many reasons for the growth of consulting companies – in B2B, B2C and nonprofit marketing and marketing communications areas – but the top reasons are:

  1. Consulting companies already have deep ties, experience and credibility helping organizations improve their profitability, because of a sharp focus on ROI;
  2. Their existing familiarity with digital technologies, along with the financial resources to acquire specialized digital companies for expansion;
  3. Maintaining a data-based strategy with clients and prospects – not creative alone – which means they are focused on understanding customer wants and needs, as well as customer experiences at all pre- and post- customer purchase points;
  4. A focus on marketing and marketing communications effectiveness and not just efficiency, resulting in a very big difference to a brand’s profitability.

In short, a history and vision of focusing on and improving a brand’s profitability and its ROI. Keeping an eye on the bottom line – cost per customer, not just media cpm efficiency.

ROI Focused Marketing And Marketing Communications Consultants

As a small of midsized marketer, what can be learned from this dramatic shift of larger marketers? With only a small (sometimes inexperienced) staff, limited financial resources and time constraints, what should be considered?

Start with established marketing and marketing communications consultants who are clearly focused on a brand’s profitability and ROI, and not just “likes” or “clicks”. They should have significant experience across industries and brands, both for profit and nonprofit, and have a broad understanding of customer, prospect (and employee) motivations to purchase and repurchase, regardless of the business environment.

But, above all, they must be media neutral and not selling “one size fits all” solutions. As Tom Bradley, former head of marketing at Nestle said, “The best source of marketing communications leverage is the quality of the message… not the media vehicle, new or traditional, that does or does not deliver.” And that also means you must be sure that your consultants have the ability to cultivate and manage the creative process.

Selecting A Consultant

Unsure of how to select a consultant, much less what type of professional to look for? If your business is floundering and in serious need of overall repair, along with financing, you probably would be better served by either a management or accounting consultant.

If, however, your primary need is to establish or improve a weak marketing or marketing communications program for the short and long term your selection should be apparent. You should be looking for rigorous and objective counsel on the entire scope of traditional marketing and marketing communications opportunities available to you (traditional vs. new media; conventional vs. digital; etc.).

Beyond the qualities of the consultants previously mentioned, be sure to look for:

  1. Someone who is disciplined, apolitical, down to earth, and willing to be part of your team; consultants who will promote candor across all levels, who will listen and explain what needs to be done to everyone’s satisfaction; teaching, not lecturing, is very important’;
  2. Professionals with the ability to develop successful strategies, plans and executions with your team or, if necessary, who can provide outside specialists to improve part or all of the program;
  3. People who have strong convictions to use research and measure not only what has been done but also what is proposed to be done; measurement is key to evaluating success or the need to modify a plan;
  4. A flexible organization that can bring in marketing and marketing communications specialists when and as needed so that overhead isn’t an on-going expense.

Most small and midsized companies find themselves with not enough time, skill or financial resources to develop and execute a profitable marketing and marketing communications program. These challenges are growing exponentially, and consultants can be of great value in navigating this complex environment and adding value to your brand.

Hopefully, these ideas will give you food for thought, but as Mark Twain said, “The secret of getting ahead is getting started.”

Source by Gary Kullberg

5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design 640 465 ImplicitPay CO

5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design

The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.

User experience or more precisely, ease of use is the single most important consideration to ensure traction and engagement. It is needless to say that design plays a major role in this. While there is no dearth of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well.

Material Design

Flat design has dominated for years just because it ensured optimum ease of use and easy access. But as flat design became commonplace, Google brought material design to bring some layers and depth to the flat design. With material design, an interface selling products can allow more layers and help prioritization as well as prominence in certain areas that deserve more action.

For example, subtle use of shadows and gradients can sharpen certain CTA buttons and create a visual hierarchy for the viewers.

More personalization of AI and machine learning

Artificial Intelligence and machine learning became possible thanks to an array of sophisticated sensors that process multiple layers of user data. With devices learning about users and adjusting to their needs thanks to data feedback, websites and web apps could have more scopes of personalization, whether addressing users with notification messages or suggesting them products with in-app messages.

Chatbots

Chatbots offer a complete paradigm shift for the websites and web apps dealing with real-time shoppers. Designed to answer all relevant queries at every step of purchase and browsing it actually replaces the so-called manual customer service to guide users.

Moreover, designed to build a conversation with personalized human touch the modern Chatbots can really sound convincing and pleasant to push customers for better buying decisions. Throughout this year and beyond Chatbots are going to be a mainstay in e-commerce website design and development.

Dynamic search

For any e-commerce site, it is very important to allow ease of searching products with minimum delay. Moreover, with the search results being the same with every user, many users can feel it depressing as they need to reach their desired ones with a lot of efforts.

This is why delivering search results based on the user intents and previous search history is important. Widely dubbed as dynamic search, this new and easy search feature is expected to be a mainstay across e-commerce websites.

Long scroll

Just think of scrolling down the Facebook news feed that seemingly goes on for miles. None of us get bored with scrolling down and encountering new pieces of contents as it continues revealing more.

Long scroll, when introduced into an e-commerce site, does almost the same thing by allowing us to see fresh new options as we scroll down. Moreover, scrolling down is a common action most users are frequently acquainted with.

Source by Manthan Bhavsar

Planning for an eCommerce Startup? Choose WooCommerce 640 426 ImplicitPay CO

Planning for an eCommerce Startup? Choose WooCommerce

Thinking of starting your own eCommerce venture? Well, in that case, you will need to build a website first. Starting a business involves a huge investment in diverse segments and building an entire eCommerce site is undoubtedly the most crucial part of it.

According to worldwide developers and market analysts, WooCommerce is an excellent choice for devising eCommerce sites for startup businesses. Why? Well, read on to know.

→ WooCommerce is Free

Yes! You read it right. You can get this amazing eCommerce development platform in free of cost. Worrying about the quality? No need to do that. Despite being an open source free platform, it is going to offer you extensive and out of the box features that will not only enhance the functionalities of your online store but will make it more flexible which is befitting for startup businesses.

→ Wide Customisation Options

In an eCommerce business, customisation of the store is very important. It can help you to present your online store the way you want. Suitable customisation makes your store unique and helps you to stand out from market competitors.

Multiple themes are available free of cost. You can choose any of these options that suit your business type the most. More interestingly, depending on the theme you select, you can make necessary changes in the colour style, CSS styles and experiment with the store features.

→ Familiar Friendliness

WordPress platform is pretty much popular as almost 51% of the hugely acknowledged websites are WordPress-built. WooCommerce is a WordPress plugin and most of the developers are already well versed with the diverse functionalities and features offered by WordPress.

Now, working with WooCommerce becomes extremely easier for them as they are already kind of familiar with the working environment. Working on a familiar interface definitely helps to avert major complications as well as to save time and bring out the best creativity.

→ Flexibility

When you are new in this eCommerce business and building websites, not having an in-depth technical knowledge is not a sin! The interesting fact about this platform is that it will not let you feel lost in the race. You can easily categorise your products, can add independent attributes, give your desired sale prices and many more.

Moreover, WooCommerce-built stores can sell any type of products including virtual, physical, downloadable and external or affiliate products. This utmost flexibility is one of the main reasons of this platform being very popular with the startups.

→ Easy Analytics

Accurate and precise store analysis helps to understand business owners direction of the business such as how the store is performing. Statistical figures such as total orders and sales, business graph, sales by date, individual statistics of customers etc. will help the store owners to understand whether the business is performing in an expected way or not. In this way, you can set your next strategies to enhance the productivity.

If you opt for WooCommerce platform, it will give you a room for future growth that is very crucial. Suppose you started as a startup and now, your business is expanding. In this platform, making necessary changes will be extremely easier. Additionally, the vast range of available plugins is another reason behind its immense popularity.

So, if you are looking for such a platform that will give a professional look to your business site yet simple in nature, yes, this is the best option for you!

Source by Rob Stephen

Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies 640 427 ImplicitPay CO

Develop A Marketing And Marketing Communications Strategy And Plan For Small Or Midsized Companies

Planning for the year ahead is never an easy task. Lack of resources (people, time, budget), keeping up to date on what’s going on in your market, obtaining quality leads and improving brand awareness and reputation have become increasingly difficult for all organizations – for profit companies as well as nonprofits. This has become especially true among US CEO’s who are concerned with not just domestic but also international uncertainties.

Developing A Marketing And Marketing Communications Strategy Is Critical

This should be your priority. Without a strategy for a plan there are way too many opportunities to get off track and chew up your investment. Your ROI will suffer. Consider the following to focus your efforts when developing your strategy and plan:

1. Determining, understanding and verifying your target customers and prospects should be at the top of your agenda. To improve profitability and ROI you must know what your audience wants and needs, how they perceive your brand and how it stands up to competition.

Be sure to avoid industry and company “myths” and internal “opinions”. Employ primary and secondary research to understand your audience. With so much information available about companies and brands, it is truly the Age Of The Consumer and will be for a very long time.

2. Additionally, as part of your knowledge of your audience, determine the size and scope of various sub-segments that exist today and will tomorrow. For example, does your audience include women, or Asians, or Hispanics? If so, look at the dramatic growth of these segments of the populations and determine if your brand needs to pay particular attention to them.

Also, recognize that millennials (23% of the US population) are not a homogenous group. At the younger end (20 – 28 years), 40 percent t are currently living rent free with family, while at the older end (29 – 35 years), 43 percent have already purchased a home. With that in mind, how should your strategy differ if you’re targeting adults 55 years and older (21% of US population)?

3. Once you clearly understand your audience, develop your unique brand position. To do this, create a brand positioning statement. The statement is a succinct description of the core target audience to whom the brand is directed and a compelling picture of how you want your audience to view the brand. Sound simple? Take a few minutes and try to answer the four components of your positioning:

· The target audience, in very specific detail

· The category in which you complete and its relevance to customers

· The brand’s benefit and point of difference

· A reason for the customer to believe – the most compelling proof

All marketing and marketing communications should flow from this positioning, and it should be fully understood and embraced by all employees, sales reps, partners and management.

4. Improving brand awareness is very important but only the first step. You also need to create great customer experiences with each touch point of your brand. And that means creating brand advocacy at all levels of contact. Develop brand champions at every level of purchase and repurchase to improve ROI.

Be sure these influencers completely understand, believe and can articulate your brand premise. And provide them with the training and tools to convey their trust-worthiness in a believable manner.

Developing A Focused Marketing And Marketing Communications Plan And Budget

After the hard work of developing a meaningful strategy, recognize it’s equally important to develop a specific plan and budget. The following should be taken into consideration:

1. You must be media neutral and open minded in developing your plan and budget. It is extremely important to understand the difference between “efficiency” and “effectiveness”, and not get caught up with the latest trendy new tactic.

Regardless of the specific marketing tactic, or type of digital or traditional media, you’re evaluating, keep in mind that cost efficiency does not necessarily lead to effective results. Also, and most importantly, the best source of marketing communications leverage is the quality of the message, not the marketing tactic.

2. The scope and diversity of marketing and marketing communications tactics have grown faster than the ability to measure some of them. Marketers now are actually spending money without knowing how it impacts their profitability and ROI! Consider the variety of ways in which nearly $450 billion is expected to be spent in the US in 2018:

· Sales promotion ($83 billion), telemarketing ($60 billion), direct mail (($46 billion) and events ($40 billion) highlight projected 2018 US Marketing Services expenditures;

· The internet ($78 billion), television ($68 billion) and the combination of radio, newspapers and magazines ($47 billion) are projected to be at the top of the 2018 US Major Media spending categories.

Source: Zenith Total US Spending

And while it may surprise you, 90 percent of consumers (and 94 percent of millennials) still use coupons. The coupons come from a variety of on-line and traditional mediums, but mail is most popular. Why do marketers still use coupons? The simple answer is because they’re effective in guiding purchase. In developing your own plan and budget, determine and recognize the effectiveness of all marketing tactics, not just their efficiency.

ROI Focused Marketing And Marketing Communications Consultants

If you’re like most small and midsized companies, you and your team may not have the expertise or time to develop an ROI focused marketing and marketing communications strategy, plan or budget.

Even major global brands are seeking outside advisors. In my May article, I discussed the dramatic growth of management and accounting consulting practices (33% increase in US revenue) at the expense of traditional global advertising agencies (0.3% increase in US revenue). One reason for this 2017 growth of consultants is their focus – not on trends or what’s in the news – but on marketing and marketing communications effectiveness, profitably and ROI.

While you may not be able to afford the large global consultants, you should consider hiring a marketing and/or marketing communications consultant. The type of people you should hire should:

· Have a focus on ROI, with significant experience across industries, b2b and b2c brands, both large and small, as well as for profit and nonprofit organizations

· Be media neutral, apolitical, down to earth, be willing to be part of a team and “tell it like it is” so candor will flourish

· Have flexibility to bring in other professional specialists when and as needed so that overhead isn’t an ongoing expense

· Have strong convictions to measure what has been done and measure what will be done to improve ROI, perhaps including a marketing communications audit

In today’s challenging environment, a greater focus on strategy, planning and budgeting can go a long way toward leapfrogging competition and improving brand profitability. And the fresh eyes of a consultant can go a long way to building a meaningful future for your brand.



Source by Gary Kullberg

Major Challenges of Ecommerce in the Developing Nations 640 406 ImplicitPay CO

Major Challenges of Ecommerce in the Developing Nations

Ecommerce can change the economies of the developing nations. It can integrate them to the global market which in turn improves and strengthens the economic well-being of these nations. However, the practice of Ecommerce in these nations is in its early stages and there are also major challenges that can hold back its growth. I categorize them in two major parts as follows;

Cultural issues

1. Lack of online culture

Electronic way of doing business is a new concept for the societies of the developing nations. People usually buy and sell on face-to-face basis. They see and touch (physically) what they want, negotiate on best deals, and buy. This is the type of business activity they are familiar with, which is entirely different from online way of doing it. The idea of buying goods and services that cannot be seen and touched physically is not the type of risk they can afford. They are not confident also whether online merchants are trust worthy enough to deliver products and services as promised.

Merchants as well are afraid to sell their products over the Internet. Considering the lack of online buying habits of the society, and because of the reason that electronic way of doing business is not well-known, they think it is a high business risk to take. They usually are not willing to invest on online ventures. Thus, this extremely damages the growth of Ecommerce in these nations.

2. Lack of Trust

Basically, trust is a major issue in online business environment. As I mentioned earlier, people in the developing nations are not confident with online way of doing business, by which one of the major reasons is trust. Because Ecommerce is not a practice in these countries, and business is usually done on face-to-face bases, people usually raise trust issues. They are obliged to think how could they trust people they do not see and may be found thousands of kilometers away? Besides, because there are no Ecommerce policies and laws in most of developing countries, they are afraid where to go in case of disputes.

Infrastructural issues

1. Limited access of Telecommunication infrastructure and high cost of Internet

Ecommerce requires technological foundations. One of the major ones is access to the Internet. To run an online business one needs an Internet connection with stable and high connection speed. However, mostly the Internet connection type in the developing nations is a dial up connection, which is very limited and slow. Besides, the cost of possessing it is high. This is another challenge Ecommerce faces in the developing nations.

2. Limited access to Personal Computers

Another major technological facility Ecommerce needs is Personal computers. Possessing computers is expensive in the developing nations because they usually are imported products from the developed nations; which is another major challenge for the growth of Ecommerce in these countries.

3. Lack of Electronic payment facilities for enabling transfer of funds

Banking is another major facility needed to do Ecommerce. And in most cases, the developing nations lack this major facility. Online merchants in these countries are obliged to use banking facilities offshore if they are going to do business over the net.

4. Imperfect legal system and policy barriers

To do Ecommerce, perfect legal system and policy is required. Without them it is impossible to do business online. However, these nations usually lack these major systems which in turn could make doing Ecommerce difficult.

However, even though doing business online in the developing nations is difficult, it is not impossible at all. It can be done given the circumstances. It could take more effort to be successful though. In addition, the industry needs time to utilize its potentials.

Thus, realizing the potential of Ecommerce in the developing nations, there are concerned bodies by which their co-operation can make a big difference. They are government, professionals, online merchants, banks and customers. If they can work together and collaborate, they can fully avoid all the above mentioned obstacles and can benefit their nations from the outputs of Ecommerce.

Source by Hanna Shiferaw

Personalizing Your Network Marketing Business 640 273 ImplicitPay CO

Personalizing Your Network Marketing Business

If you want to make your business more successful than it is now, you may want to look into personalization techniques. You will find such techniques from places like McDonald’s, Burger King, IHOP and Starbucks. Learning personality to add your business is not a bad thing because most people nowadays will not pay attention to generic brands. This doesn’t mean you have to be edgy and bold but it can mean you could be gentle and passionate through the words and placement of your content. Read on to learn more about personalization techniques and tactics for your business.

Building your network marketing business, the easy way

when you are building your network marketing business you can do it the easy way or the hard way. The hard way is figuring out who you are and why you do what you do. This can take decades or longer if you choose to focus on the cash flow instead of focusing on attraction and Authority. If you ever went to the store and bought chips or cookies or even a health food item, there’s always a catchy slogan somewhere on there. The best examples are Nikes old motto “just do it.” This is only icing on the cake though. You have to dig down and show your personality through your specific actions and words in everything you produce.

This could be called branding for your network marketing business. It is preferred to think of it as personalization. This includes color choices, graphic choices, targeting and many other factors. If you choose to leave a signature or motto that also will help brand or personify your business. You may have seen a lot of cartoons and videos online from certain businesses to help reinforce this personal branding by sharing a particular cartoon character. This will also help as well because it sticks in the in the viewers mind. And viewers will remember and relate to this character later on as they surf your website.

The do’s and don’ts of personalization for network marketing

Brought up quickly and efficiently, there are only a couple of do’s and don’ts for network marketing personalization. Don’t make it forced, be natural and allow your personality to show through. Be creative in all areas of it and work with it until you’re happy with the results from your marketing effort. Keep your text font readable and large enough for all types of audiences. Do a test run with your project before going completely with it. Run it with a small test group and get feedback and make changes from it. Don’t overly spend on advertising cost for it you will lose more than you will gain. Be original and don’t steal ideas and have fun with it.

Source by David L. Feinstein

Why Do You Need a Custom E-Commerce Store? 640 426 ImplicitPay CO

Why Do You Need a Custom E-Commerce Store?

In the world of e-commerce, uniqueness rules over others. The e-commerce industry grows rapidly as everyone wants to open a store online to sell unique products. Even teenagers are also showing interest in start-ups with setting up a store online. Among the many fields, fashion products and accessories find a huge business. But, the competition is strict. You will get a new company every day promoting their online stores. So, a customization option is a needed feature if you want to make your store look different. Not only does it add a unique look, but it also gives your store essential personalized functions for your consumers.

There are many e-commerce platforms that allow you to build a store online quickly, including BigCommerce, Shopify, WooCommerce, and more. These platforms have their share of advantages and disadvantages. But, BigCommerce is performing well when it comes to offering a customized store to clients. These stores come up with a huge benefit to grab your consumers’ attention. The below-mentioned factors describe why you need a custom e-commerce website.

Customize your products as per the interest:

Your aim of e-store is to meet your consumers’ demands. This can only be served by a custom online shop. If you have a store of fashionable dresses, you need some personalized filter options like sizes, colors, and fonts to help buyers. If you copy a template, it will not fulfill your all requirement. Since variables are different, you need some special features to mention them. Remember that a well-structured store serves people in the best way and is successful in retaining consumer’s interest.

Store for your unique shipping option:

These days, most of the business stores offer a variety of products that need different shipping options. Your consumers will be happy to get their favorite name for their order shipments. Only a unique store designed consciously will offer such benefits. You can choose BigCommerce platform for designing a store that can easily be changed as per your requirements.

A custom e-store for multiple vendors:

You may be working with multiple vendors and everyone has a different requirements. So, customize options help them use the best way to ship their products. When you have many vendors, your profit earning goal also enlarges. If the services are satisfying for your partners, getting success will be easier.

A store that offers promo-codes and discounts:

Discounts and promo-codes lure audience the most. With a custom e-commerce store, you can plan unique promo codes on the purchase. In e-commerce industry, this move has been recognized as an attractive step. When you design a customized store, you can generate as many discounts as your business needs.

Integrate your store with backend software support:

Backend software is necessary for performing many functions. Integrate the software with the store and easily do some complex works. You may need a software support for tracking your order. So, always opt for a customizable store that allows you to use features of your demands.

Different needs of your customers:

The requirements of consumers are different. While some want an easy purchase, some love to visit an organized store with products in a right place. As people make a purchase decision after several visits, you have to give priority to their wishes.

Need different credit card processors:

Pre-built themes do not always process all credit cards. It may disappoint your buyers and can be a reason for leaving your pages without any action. Add different credit card processors so that you can make your customers happy.

Security concerns:

You have to make your store secure if you want more and more consumers. When the talk is about e-commerce, security issue holds a major importance. You should take a strict step to protect consumers’ confidential data and the payment card details. When you opt for a custom e-commerce store, your store will get boosted with such necessary details.

Managing inventory is important:

An inventory management is a prime concern for all e-commerce companies. When you have a healthy amount of stocks, your company will also run well. To maintain this critical concern, you need to connect vendors with the inventory management system. When your product inventory is running low, the system will generate the order and send it to the vendors automatically.

BigCommerce offers you an easy customize option to help your buyers find products and buy them quickly. Visitors can use a filter option to sort products. This e-commerce platform presents a customer-friendly catalog to buyers.

It is important to have a customize store for you. It helps you with a better exposure and a better profit option. Choose your platform, on which you want to build your store.

Source by Vikash Singh

7 eCommerce Trends That You Might Be Missing Out 640 426 ImplicitPay CO

7 eCommerce Trends That You Might Be Missing Out

Over more than half of the world’s population now love to shop online by sitting at their cozy bed or armchair. The boom of eCommerce has clearly brought some huge remarkable changes in the retail segment and in consumers’ buying behaviours. For you as well as all other retail enterprises, it is no longer a choice to have an online storefront. Rather, it’s imperative to stay in the game. However, for those who already own a vibrant store, it isn’t an easy at all. There are many alike retailers getting into the scene every day. So, what is important for the existing players in the market is to keep them updated with the latest trends being unleashed by eCommerce evolution every year.

If you have a reigning position in the online retail market, then do not miss out the following trends that eCommerce sector is pushing out presently.

Increased mobile use

“The future of eCommerce will be ruled by mobiles” studies have revealed. With a hefty proportion of consumers now tapping into their phone’s screens to place orders instead of logging into the site via their desktops. Further, with Google’s announcement on the ranking algorithm that it would count on the mobile responsiveness of a site, there was even a greater push in the mobile purchases via an app that is site’s exact replication.

Voice Purchases in on rise

While the smartphones are recently being integrated with voice assistants, eCommerce has a great scope to leverage that to offer more personalised shopping experiences. The voice assistants help users to execute different tasks on the phone by speaking it. So, an eCommerce app can deploy it too so buyers can search products just by voicing their wants.

More enhanced fulfillment and payment options

Apart from flexible shipping options, like free-shipping within a specific distance or above a certain order amount, eCommerce owners are offering more lucrative fulfilment to beat out the competition. They are coming up the premium shipping options like same-day delivery, speedy delivery., order-pickup from in-stores and so forth. On the payment side, new options unravelled like Purchase now-Pay Later, e-Wallet, Mobile pay, etc. Thus, on an obvious note, you need to consider them too for securing your position in the market.

Chatbots along with Messenger feature

Chatbots that helps in personalised interaction via the messenger will be on rise in eCommerce segment. Retailers are using them to send out personalised marketing content, recommend product purchases, and notify on deals or coupon offers. Furthermore, with Chatbots, retailers can pay heed to customers service requests or queries any time and get them solved instantly. With increasing relevance of personalisation in eCommerce, Chatbots trend is sure to grow more prominent.

Omnipresence

It’s 2018 where mobile presence has overshadowed everything else in the world. Hundreds of range of mobile devices with different OS platforms are being used by people to search for things online. So, it won’t be any more fruitful for the eCommerce businesses to just target only particular devices. They have to target all, from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular eCommerce giants have already pushed forth this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also toying with the concept of Augmented Reality where users can try a product virtually on screens.

Storytelling that captivates viewers more

Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.

That was all for now! The retailers who consider themselves to be a stronger player in the market, need to quickly grasp one or few of these trends as fast as possible before time runs out.

Source by Rob Stephen

Maslow’s Marketing Filter 640 458 ImplicitPay CO

Maslow’s Marketing Filter

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, in the text books. It’s presented as the foundation of human motivation and then it’s dropped.

I’d like to present to you a way to use Maslow’s needs pyramid so that you can get inside the consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.

Maslow’s needs pyramid present human needs such that each need is pursued and met before the next level of needs can be considered; they build upon one another. The needs from most basic to most complex are:

– physiological needs: food, shelter, sex

– safety needs: clothing, weapons, defense of self

– social needs: social acceptance

– esteem needs: acceptance of self by self

– fulfillment needs: a feeling of having and fulfilling a purpose

So the question is, “How do we use this paradigm to get inside the consumer’s head?”

Let’s consider a personal fitness training service. Here’s how it works at the most basic level. Place yourself in the position of the consumer and think as if you are considering hiring a personal fitness trainer.

1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products – we react to it instinctually)

2. How will personal fitness training impact my personal safety?

– you’ll be in better shape and can run faster from a mugger, perhaps.

3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles?

4. How will personal fitness training positively impact how I think about myself?

5. Will personal fitness training have an impact on my personal sense of fulfillment?

I understand that most consumers, will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in the processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services.

This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow’s needs pyramid helps you target your marketing. It is the foundation of:

Getting Attention

Developing Interest

Creating Desire

Facilitating Commitment

Motivating to Action

If you can use Maslow’s needs pyramid to get inside the head of the consumer by running it through a filter of questions like the one’s I’ve presented above you’ll have a tangible marketing advantage because you now can respond to your consumer’s internal dialogue.

Using this type of filtering process can also help you create need in those that have not yet developed an interest in your product or service. Simply put yourself in the consumer’s place and present you’re marketing to them in such a way as to answer or resolve each need in the hierarchy.

Maslow’s needs pyramid is a powerful tool that is taught to every marketing and advertising student in the world but it must be understood and applied if it’s to actually be useful. Try using Maslow’s marketing filter the next time you are considering a marketing campaign. It’ll help you get a better grip on what the consumer is thinking and feeling.

Source by Darrin Coe

Marketing With a Blended Marketing Strategy For Maximum Visibility 640 320 ImplicitPay CO

Marketing With a Blended Marketing Strategy For Maximum Visibility

Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online presence and grow their businesses further, I find that many of them fail to create a complete marketing and business development strategy, focusing the majority of their efforts online. Sadly, this is a HUGE mistake on their part.

Over the course of my career as an entrepreneur, business owner and web designer, I’ve conducted business with many individuals and businesses all wanting to increase their reach, develop a stronger brand awareness and build a strong internet presence. Yet through all their questions, two common fears continually rang through during my discussions with many of them. They either feared the idea of taking on a major internet campaign or they felt that internet marketing would replace their tried and true traditional marketing methods. Both these fears have their roots in the fact that the vast majority of them simply lacked the proper knowledge necessary to see that both an internet marketing and traditional marketing strategy should compliment each other providing reciprocal support of their various strengths. I like to refer to this more complete picture of a marketing strategy as “blended marketing”.

Why Do I Need to Do Marketing

If you plan to generate any kind of income online you need to gain an understanding that your blog or website is simply and extension of your true business. You must develop your business model first before you can properly identify how to apply your blog/website as a useful tool in your overall marketing and business development strategy. Any successful business has a marketing strategy to grow their business. You can’t simply set up a blog or website and expect the business to come rushing in. You must have a strategy in place to help bring in the interested buyers you desire.

Gain a Little Perspective

As a successful internet entrepreneur and internet marketing expert myself, I’ve been using a blended marketing strategy for well over a decade to maximize my reach, increase my exposure and better market to my target audience to grow my online business. I’d like to share with you how a blended marketing strategy can benefit you and provide you with some techniques I use when constructing your blended marketing plan.

To help you gain a better perspective on the concept of blended marketing I suggest you have a quick read of Rena Bernstein’s post over at Social Media Today entitled “Integrating Social Media with Traditional Advertising to Gain Higher Returns”. It is a great read and provides valuable insight into the benefits as well as examples on how effective it can be if done correctly.

What is Blended Marketing

Blended marketing is essentially a mix of both internet marketing and traditional offline marketing methods to create a more complete, overall marketing and business development strategy. Many businesses fail to integrate both internet marketing and traditional marketing strategies together. By taking advantage of the strengths of both an internet marketing and traditional marketing strategy, you will better position yourself and/or your business for greater success.

The idea of a blended marketing strategy is to create a complete marketing strategy which takes advantage of the various strengths of both an internet marketing strategy and a traditional marketing strategy where you work to increase your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline as well.

Different aspects of a blended marketing strategy can be for example, utilizing an email marketing campaign in conjunction with a direct mail campaign to provide a specific promotion to a select group of recipients. Some email marketing systems provide a service where they will also send a direct mail piece to your email list provided you have addresses for each recipient in your list. This is just a high level example of how a blended marketing strategy can work to ensure broader reach from multiple fronts.

Benefits of a Blended Marketing

The benefits of a blended marketing strategy are vast allowing you truly grow your business at a much more rapid pace than if you didn’t have one. A blended marketing strategy allows you to:

  1. Gain Greater Exposure
  2. Market to the Same Audience Through Multiple Online and Offline Marketing Efforts
  3. Track the Effectiveness of Various Campaign Efforts
  4. Identify the Strengths of both Online and Offline Marketing Strategies
  5. Create Multiple Promotions for Various Marketing Strategies
  6. Generate Multiple Sources to Feed Your Sales Funnel
  7. Create Brand Awareness Online and Offline
  8. Market Products/Services Both Online and Offline
  9. Present Yourself as a Strong, Stable Business
  10. Increase Sales

These are just a few of the many benefits in which a blended marketing strategy can provide.

Creating a Blended Marketing Strategy

Creating a blended marketing strategy isn’t all that difficult if you know your target audience and have identified how to reach them. From that point, you can craft a marketing strategy that will allow you to reach your target audience through multiple fronts to ensure your message is heard.

The first step is to conduct market research (yes you have to do this and you cannot skip this step). When conducting market research you need to identify:

  1. Who Your Target Audience Is
  2. Where They Hang Out
  3. How to Reach Them
  4. What are Their Needs
  5. How You Can Fill Their Need
  6. Will They Buy

Identifying a market for whatever you are offering is essential to the success of any business whether online or off.

The second step is to begin crafting your blended marketing strategy to incorporate the various resources available to reach your market. This is where the fun begins! Be creative with this and make sure you explore all possible options to get your message out to market. For example, you may want to include the various resources to syndicate your content not just for online purposes but also for offline purposes, such as industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through direct mail pieces? If you are going to utilize the Third Tribe concept for your online marketing, what real-world business networking and industry convention events are you going to attend to create brand awareness? Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts?

The best way to create a blended marketing strategy is to mirror your online marketing efforts with potential real-world offline efforts that my accomplish the same if not similar task as your online efforts. Simply ask yourself: “Self, what offline marketing effort would be similar to this online marketing effort” then make a list of all related marketing strategies and decide which to integrate into your complete blended marketing strategy. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be.

I hope you found this information useful and will apply what you’ve learned to create your own blended marketing strategy for whatever your business maybe.

To Your Success!

Source by Sean M Smith

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