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ecommerce

How to Improve the Conversion Rate of Your E-Commerce Website 640 427 ImplicitPay CO

How to Improve the Conversion Rate of Your E-Commerce Website

The last decade has seen an exponential rise in the popularity of e-commerce. From a new, tentative subject, e-commerce has gone on to become one of the most ubiquitous forms of business. According to an open source ecommerce company, this industry started growing when people started sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. Customers all over the world were suddenly able to buy everything from bricks to clothes to automobiles.

The benefits of e-commerce are many, as stated by the top e-commerce website development company. E-commerce boasts of various advantages like:

1. Being available round the clock.

2. Speed of access.

3. Availability of a wide variety of goods and services

4. International deliveries.

5. Competitive prices.

As observed by the top e-commerce website development company, all these factors point towards one common parameter – customer service.

Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the primary factors that help improve conversion rates of an ecommerce website. A website that is quick and appealing to look at, with enough stickiness on the home page will automatically have a higher conversion rate than a website which takes time to load and has very little content that can be of any interest.

Factors that improve the conversion rates of your e-commerce website:

1. Harnessing social media.

In today’s day and age, not having a public social media profile for a brand is akin to being invisible. Since most of the users using an e-commerce site are bound to be active on social media, it is important to grab eyeballs on that platform. A study conducted by an open source ecommerce company showed that e-commerce is increasingly being tapped into by mobile users, thanks to the popularity of social media. Statistics by Invesp further show that in the year 2015, 5% of all online spending was through social media commerce, and this trend is only going to rise over the next decade.

It is important for brands to choose the right social media platform and create engaging profiles so potential customers can experience a personalized, one on one contact with the brands.

2. Videos

Product videos surprisingly have shown to increase the product purchase by almost one hundred forty four percent. This is because videos a re easy to watch and easier to understand; one does not have to go through lines of text to understand a product or service. This mass appeal of video has helped many big brands on global social media channels like Vimeo and YouTube.

3. Website UI

The website that a customer visits needs to be visually appealing and easy to use. Most people spend only 3 seconds on a home page before deciding if they will become a part of the conversion rate of the site or simply click away. Additionally, good websites are optimized to show up in organic search results, further upping the conversion rates.

4. Design

The design of a website is another important factor when it comes to improving the conversion rate of an e-commerce website. Ideally, the design should be clear, easy to maneuver through and have functional, visible conversion paths.

5. Customer’s Talk

Reviews, ratings and testimonials – these are the three things that customers can provide to help improve conversion rates. Reviews and ratings tend to make people stay on the page for longer, reconsidering their options and judging their purchasing power.

Improving the conversion rate of an e-commerce website thus depends on a mixture of customer feedback, social media engagement, use of videos and effective website design. Social media particularly has experienced exponential growth and the social media advertising industry is growing with leaps and bounds. Customers are shifting towards mobile social media, creating a new dimension for conversions.

Source by Arpita Singh

Ecommerce the New Definition of Online Trade 640 426 ImplicitPay CO

Ecommerce the New Definition of Online Trade

The branch of technology that incorporates the electronic media in the buying and the selling process is known as the Ecommerce. Since the inception of the World Wide Web, the market has been clustered with millions of competitive websites that needed to use completely new strategies to attract their prospective consumers from around the world.

With the technical world advancing rapidly, and online stores gaining more momentum, environ is such that the consumers buy products regardless of their geographical barrier. This unprecedented growth of the E-commerce website has made this a feasible option making it probable for the sellers to deliver their products all over the world.

Just as a website can be the online brand identity, the ecommerce website enables the entrepreneur to successfully display information about their products and services. This category of websites construes the services and the products. Accrediting the business organization with this type of website, allows the industrialist to carve a niche among the million others. Nominal in investments, this website garners the potential of the website to yield unfathomed results.

The electronic commerce website draws in several technologies to ultimately produce the desired outcome. These following technologies like the supply chain management, electronic funds transfer, Internet Marketing, electronic data exchange, online transaction processing, inventory management systems, are integrated to make the website successful and functional. The electronic commerce is considered the sales component of any business. This exchange of data to facilitate the financing and the paying aspects is also a characteristic of the transactions that occur through the website.

The various components of the E-commerce Website

  • Virtual storefronts integrated in the website with online catalogs, which is clustered to form a “virtual mall.”
  • The demographic data collected through Web contacts.
  • Electronic Data Interchange or the business-to-business exchange of data.
  • Email, Fax and the use of media to promote the future endeavors and to establish the consumers.
  • Secured business transactions.
  • B2B trade and selling.

With groundbreaking popularity in the world, the retailers today prefer to have an online platform. Each year billions of dollars undergo transaction. The future of this looks bright, and with the recent developments in the field of web design and development, E-commerce is now a dynamic website that can be customized accordingly. Now, the website welcomes its prospective consumers with a more appealing ambience. This piques the curiosity of the end-users, thereby increasing sales and maximizing the returns.

Propaganda by the social networking platform is also popular. Millions of people use these social sites to connect and this makes it a potential hub for the sellers to propagate adverts. The relevant audience can be targeted with a complete detailed feedback so that they can ameliorate in their services.

The mobile boom has also affected the market with everyone now using a Smart phone to search the Internet. Being easy and always accessible make them a preferred podium to shop. This is the reason that E-commerce website be optimized to a M-commerce wherein the owner can display all his products. This should be adept for mobile viewing.

The e-commerce website has shrunk the diversity of the world. Now, integrated even in the mobile, the websites has increased their sales radically.

Source by Jeff Elton

The Stages of System Analysis and Design of an eCommerce Website 640 172 ImplicitPay CO

The Stages of System Analysis and Design of an eCommerce Website

How to get started?

Designing an eCommerce website is certainly the best thing for the website designers, because it allows them to use their creativity to the fullest. Today, the eCommerce website has become the great trend setter and is more associated with the customer’s morals and emotions. Every eCommerce website has a USP and something that clinches buyers to visit the website.

Whether it is Amazon, eBay or Alibaba, history tells that every successful eCommerce website has written their own success stories at the time of designing only. All these websites are so popular among the users not just because of their services or the range of products they offer, but because of their great user interface and extremely friendly website design.

Even a person who doesn’t know much about the computer or the internet can spend hours on these websites simply because they provide a very friendly design and architect. This signifies how important is the designing and analysis of the eCommerce website.

How does it all start?

Getting started with the design of an eCommerce website is a big challenge for the designers and also for the people who have initiated this idea. Having your own eCommerce store sounds quite resounding, but it takes a hardcore approach to materialize the idea in the real world. Before you began with the designing of your own eCommerce store, you must have the answers of these questions ready, so that you will end up in providing a great product to your audience.

What is the objective of your store?

What would be your target audiences?

In which area or demographics you are targeting your customers?

What products or categories of products you want to sell through your store?

Which major brands you want to associate with?

What would be the initial budget of your store?

Site Architecture and Wire Frame

Now, since you have all the answers ready with you that means you can move ahead and get into the real part of the designing. The site architecture and the wireframe are the most critical part of the eCommerce store. How much you invest your brain and creativity in designing the site architecture will write your success story. History tells that even after investing millions of dollars, many eCommerce stores have failed to get attention from the customers because of their poor architecture and wireframe. Though, you could take every bit of the technology for designing a great friendly UI and website architecture, but your own creativity will be the key to success.

Some of essential and vital elements of a good wire frame and the site architecture

Site Navigation

Site Home Page Feasibility

Menus, Sub Menus and Product Pages

Shopping Cart feature

Secured and fast Payment Gateway

Bradcrumb and Side bars

Header and Footer structure

Visualizing the design

All the great programmers or designers always take the blueprint of their design and use their visualizing skills to create a replica of the design in their minds. This will give them the sheer thought in which way they are moving and isn’t they are moving in the right direction. Most of the occasions, during the stage of the wireframe and site architecture, people get diverted from their original ideas and objectives. Here, visualization helps them to end up in a mainframe design that resounds well with their initial idea.

Began with the programming

The zest of the entire design is the programming. Once you have the sound visualization about the theme and concept of your website design, then it’s now time to do some ground work and get started with the programming. Doesn’t matter which language or framework you are using like Php or.Net, but it is important that programming must go with your initial idea.

The most important part of the programming is the workflow and work management. Designing an eCommerce store is really a tough deal for the programmer because they have to create thousands of pages and embed tons of functionality for designing a great user friendly website.

CMS and Content Delivery Networks

The highly critical part of any website is its database. While designing the eCommerce store, you must give a thought of having a comprehensive and extended database to accommodate all the information on the website. If you don’t want to have a static Data Base then you can certainly go with the CDN’s (Content Delivery Networks), that will help you in providing an effective database with a good uptime on the server that means your users’ will enjoy browsing on your website.

Make precise and good CSS and Java elements

The Cascade Style Sheet or popularly known as CSS will help you in involving the great design elements that will really cherish your users. Every user wants to browse through the website and have their preferences for the various design elements. Be it the font colour, font style, or header colour or may be the colour of your main navigation menu, every CSS design element makes an impact on the users. Like CSS, the Java elements specially the flash images also make a positive impact on the user mindset, but make sure that you must not involve too many javascripts or flash because it may increase the website load time and user doesn’t like this.

Uploading products on the website

The products are the zest of every eCommerce store; therefore a special care should be taken while uploading the products on the website. It is really an exhilarating job for the designers, if you are uploading the huge bunch of the products under different categories. Here you should have the high definition images of every single product and those images should be fragmented and processed by a professional designer. Though, it is also important that every image should be compressed before uploading otherwise, it will increase the load time on the server and user won’t be able to see the product images properly.

Testing and Launching of the website

Now it’s time to launch the website, but before that you must consider your website for testing. Testing is often the final funnel through the website goes before going live on the web. The professional website engineers conduct various tests on the website and suggest better ways to improve the feasibility of the website for the users.

After your website successfully passed through the testing, then it’s now time to take your website live on the web for the users with a bang. Make sure that you must consider various display marketing, PCC and digital marketing techniques for promoting your website to the users.

Source by Rohit Shrivastava

4 Important Tips to Consider for Ecommerce Website Development 500 450 ImplicitPay CO

4 Important Tips to Consider for Ecommerce Website Development

Ecommerce shopping is the buzzword of our times with millions of customers across the globe opting for online shopping over brick and mortar shops. This has made it imperative for retailers to go for entrepreneurs are still focusing on ecommerce website development or finding a reliable turnkey solution to take their business online.

The task of website development for any business model is complicated. It needs analysis of several aspects from user-experience till the performance. If the ecommerce website is not good enough to offer a simple way of shopping to the users then customers are likely to choose some other site for shopping.

One effective way to save time and create an online store at an affordable cost is by choosing ecommerce platform providers. They provide a readymade solution for all your ecommerce website creation needs with multiple attractive features. Before choosing an ecommerce platform, there are several points to be considered to make the outcome fully functional.

Let’s take a look at some of those key points.

User friendly platform- An easy to use platform that allows existing as well as new users to search for the desired products and checkout easily is always the first choice of customers. In the ecommerce website development process, the convenience of the customers while using the platform should be prioritized. As per statistics, 30% of customers use the search option to find their desired products. Hence easy navigation, quick search option, and seamless checkout are mandatory for attracting customers and should not be missed.

Security- The biggest concern while making transactions on the internet is security. Customers share their confidential details like credit/ debit card number, passwords etc with the trust that their data is secured. Ignoring security can even lead to the loss of money of the customers which can ultimately have adverse effects on the reputation and sales of the online store. In the ecommerce website development process, it becomes necessary to implement SSL encryption for ensuring the security of the personal information of customers.

Responsive Design- Ensuring that the ecommerce website is optimized for mobiles is important as the majority of the customers use their mobile phones for shopping nowadays. Implementing responsive designs such that the ecommerce site is easily accessible on every device is important for making it successful. If the online store is not optimized for all the devices and does not provide a good user experience then the site is likely to lose the ever-growing group of customers.

Site performance optimization- According to statistics, a site that takes more than 3 seconds to load is abandoned by 40% users. This can happen often with mobile users who often access multiple websites at any time of the day. Losing customers due to the slow load time of the site should not happen with any online site. Hence, site optimization is one feature which needs to be considered during the ecommerce website development process. Techniques like using compressed images, combining a site’s JavaScript and CSS files in a single file can help in speeding up the site.

Creating an online store with all the mentioned features is not a task that can be accomplished in a single day. But making the process easier can be done with the help of ecommerce platforms that provides multiple features and saves time.

Source by Gaurav Jain

Why Ecommerce Website Design Services Is Vital for Online Businesses 640 426 ImplicitPay CO

Why Ecommerce Website Design Services Is Vital for Online Businesses

Ecommerce site design came about as a consequence of expecting a site that had a more minimalistic appearance. In general, it’s definitely worth using free site design with CMS. You will surely agree that the very best thing about the totally free site design is it does not come at any price tag. An inexpensive site design doesn’t signify cheap. Nevertheless, a reasonable site design doesn’t also signify poor high quality websites. Stunning and fashionable e-commerce website design is just one of our specialities.

When it has to do with web design, it is necessary to consider creatively. Today, web design is connected with the accumulation of income of the company a significant concern in an easy way. Affordable web design is simple to discover in any way. The most suitable web design is extremely important to get the effective effect on the online sector. Presently ecommerce web design services offered by many companies are outdated and not responsive. An excellent ecommerce website design is vital for your online business because you might have many products for sale you will want prospective customers to find effortlessly.

Ecommerce technology providers give an unprecedented number of internet applications for today’s business owners offering a lot more than just basic internet shopping templates. Anyway, the local site design service providing firm would have the capacity to reflect the regional sentiments on your website in a flawless method. An expert ecommerce website design service provider can quickly build and test your site along with all the features of an ecommerce website design requirements.

If your site is poorly designed, you may wind up not making extra money. Though your site could possibly be convenient to check out even when one is using her or his smartphone or tablet, there might be a few layout or browsing issues that you aren’t mindful of. If you wish to create a site which look different from the competition then your site has to be visually pleasing because it is going to be more inclined to draw customers attention. You must plan ahead of time and make a decision as to what steps are able to make your ecommerce website more profitable. Your ecommerce website is a kind of media you owned and you must start thinking of it in this manner.

You can most possibly discover it in sites that provide free hosting as well. As soon as your website was created we can let you get it ranked highly on Google and can additionally help to increase your online brand awareness. For this intention, you need to design your site effectively so that an increasing number of people could be attracted. At these sites you can practically find everything which you require for your site to be created. Shipping options is necessary for any e-commerce website to utilizing a single or flat rate for shipping. E-Commerce websites are the best method to conduct business globally.

With plenty of themes, you are going to be certain to locate a web designer for your site to work with. Website design is not merely creating sensation but also creating new standard in this discipline, which eventually giving hard time to the full player around the world. Possessing an ecommerce website isn’t enough and one also ought to have an attractive ecommerce website design.

There isn’t any reason to delay your ecommerce website design which is a one time a project. It’s the Ecommerce website design in USA that really can facilitate you to make the most of the internet based company techniques and process as well as it can permit you to conduct the internet based company in the most systematic method. Ecommerce website design could possibly be simple to utilize in the end, but it isn’t always simple to set up at the beginning. Professional ecommerce website design provider won’t only ensure website ease and beauty, but additionally, it will ensure the security of your clients and your organization.

Source by Rosario Berry

How to Maintain an eCommerce Website 640 360 ImplicitPay CO

How to Maintain an eCommerce Website

Setting up an eCommerce website is not the end of the work that needs to go into it. To ensure that it remains optimized and performs highly, effective maintenance is essential. A website should be considered an ongoing project, especially in the highly competitive and fast paced eCommerce industry.

Understanding the ongoing requirements that a website needs is crucial for growing your business and customer base. We’ve identified the six key areas that you should be considering regularly to ensure you get maximum value from it.

Monitoring customer journey
Understanding how your customers move through and interact with your website should be considered essential. It can help you understand where you’re losing customers in the sales funnel to devise improved strategies. It can also identify where your efforts can be focused in terms of product development and marketing, allowing you to yield better results.

Seek feedback
Do you currently seek feedback from your customers? Trends and technology change rapidly, feedback helps you assess where you need to make changes across your website to reflect this. Request feedback on various aspects of your businesses to inform how your website looks and operates. Listening to your customers can help take your business to the next level by helping you provide solutions.

Keep security up to date
Security is a huge issue within the eCommerce market and security updates should be performed as part of your routine tasks. Ensuring that you stay on top of security challenges not only improves your business in terms of decreasing risks, it can give consumers the confidence to make a purchase by offering safe payment options.

Ensure you have a SSL
As part of your security updates, make sure that you have a valid SSL certificate. It’s the standard technology for encrypting data and should be considered a fundamental part of your eCommerce maintenance procedures.

Monitor your website speed and accessibility
Consumers today expect speed. If your website takes too long to load, they’re simply head somewhere else. Poor speeds can be caused by several different web design aspects. If your website is taking longer than a few seconds to load, it’s to look at the reasons behind it, such as images that are not optimized, inefficient sever hardware, or code. Make checking your sessions one of your regular activities.

Use Google Analytics
Google’s algorithms are continuously being developed and how you perform on these indicators has a direct impact on your business and website traffic. Staying up to date with the latest SEO trends and investing time and resources into implementing them across your site is a critical eCommerce maintenance step.

Source by Emmett Brosnan

Start Your Home-Based Online Business With These eCommerce Platforms 640 426 ImplicitPay CO

Start Your Home-Based Online Business With These eCommerce Platforms

Starting an online venture these days is super easy. There are many inexpensive or free open source platforms for eCommerce store development.And, with the right development team, you are just one step away from getting your own website. Starting a home-based shop to trade your handicraft items, or other locally sourced products is a great idea as a startup. Starting an online business is trouble-free with ample of flexible open source and inexpensive eCommerce platforms available. The only secret of success is not to stop halfway but go on expanding product categories and store’s features to convert from a small startup to a leading online business.

While we know that for any individual who is not much aware of the functioning of the eCommerce world and how things go live overnight, selecting a platform rightly to set their own online shop is a backbreaking job. So, here’s a list of most powerful and easy-to-use platforms which can help owners to successfully transform their startup idea into a vibrant reality.

# 1 WooCommerce

Those who are at ease with WordPress, then WooCommerce is the right platform for them. Based on the WordPress, it is easy to install and start and since developers will charge you less. Further, there’s a large number of additional plugins or templates and themes of WooCommerce, which will help owners to deck up their stores as per the business category.

# 2 OpenCart

If there is one simple platform for startups, then it is OpenCart! This is the reason it is exceptionally popular among small retailers or the home-based ventures. Easy backend functionality, extensive feature plugins, unlimited products capacity and less server load are few of the perks bestowed by OpenCart.

# 3 Shopify

It comes as a befitting platform for eCommerce stores that simultaneously wants focus on mobile shopping and also social shopping. Easy integrations, lightning-fast loading speed, versatile payment gateway integrations, SEO features, direct social selling are the key features Shopify offers.

# 4 Magento

Acclaimed as the leading and fastest evolving platform, Magento is the benchmark platform. It supports all trades and can accomodate up to 500,000 products and 80,000 orders an hour. With a number of advanced features, easy integration, SEO oriented and versatile content management, it stands to the best solution available within the budget.

Further, it is modular and customisable, means you can gradually expand your store and add new features over time.

# 5 ZenCart

The whole reason for putting ZenCart in this list is its user-friendly approach and easy store management. It bears a set of far-reaching tools that offer full-scale customization options to the owners. Moreover, it focuses on the store security features to safe keep all customers and products information.

For a household person who is new to the eCommerce world with zero technical knowledge, selecting a platform that serves their business interests fully is tough. So, the wisest decision lies in choosing the one that offers best user-experience and inherent SEO features that will help the store outshine on the Google results.

Contact us and let us make your online store dream a reality.

Source by Rob Stephen

5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design 640 465 ImplicitPay CO

5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design

The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.

User experience or more precisely, ease of use is the single most important consideration to ensure traction and engagement. It is needless to say that design plays a major role in this. While there is no dearth of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well.

Material Design

Flat design has dominated for years just because it ensured optimum ease of use and easy access. But as flat design became commonplace, Google brought material design to bring some layers and depth to the flat design. With material design, an interface selling products can allow more layers and help prioritization as well as prominence in certain areas that deserve more action.

For example, subtle use of shadows and gradients can sharpen certain CTA buttons and create a visual hierarchy for the viewers.

More personalization of AI and machine learning

Artificial Intelligence and machine learning became possible thanks to an array of sophisticated sensors that process multiple layers of user data. With devices learning about users and adjusting to their needs thanks to data feedback, websites and web apps could have more scopes of personalization, whether addressing users with notification messages or suggesting them products with in-app messages.

Chatbots

Chatbots offer a complete paradigm shift for the websites and web apps dealing with real-time shoppers. Designed to answer all relevant queries at every step of purchase and browsing it actually replaces the so-called manual customer service to guide users.

Moreover, designed to build a conversation with personalized human touch the modern Chatbots can really sound convincing and pleasant to push customers for better buying decisions. Throughout this year and beyond Chatbots are going to be a mainstay in e-commerce website design and development.

Dynamic search

For any e-commerce site, it is very important to allow ease of searching products with minimum delay. Moreover, with the search results being the same with every user, many users can feel it depressing as they need to reach their desired ones with a lot of efforts.

This is why delivering search results based on the user intents and previous search history is important. Widely dubbed as dynamic search, this new and easy search feature is expected to be a mainstay across e-commerce websites.

Long scroll

Just think of scrolling down the Facebook news feed that seemingly goes on for miles. None of us get bored with scrolling down and encountering new pieces of contents as it continues revealing more.

Long scroll, when introduced into an e-commerce site, does almost the same thing by allowing us to see fresh new options as we scroll down. Moreover, scrolling down is a common action most users are frequently acquainted with.

Source by Manthan Bhavsar

Planning for an eCommerce Startup? Choose WooCommerce 640 426 ImplicitPay CO

Planning for an eCommerce Startup? Choose WooCommerce

Thinking of starting your own eCommerce venture? Well, in that case, you will need to build a website first. Starting a business involves a huge investment in diverse segments and building an entire eCommerce site is undoubtedly the most crucial part of it.

According to worldwide developers and market analysts, WooCommerce is an excellent choice for devising eCommerce sites for startup businesses. Why? Well, read on to know.

→ WooCommerce is Free

Yes! You read it right. You can get this amazing eCommerce development platform in free of cost. Worrying about the quality? No need to do that. Despite being an open source free platform, it is going to offer you extensive and out of the box features that will not only enhance the functionalities of your online store but will make it more flexible which is befitting for startup businesses.

→ Wide Customisation Options

In an eCommerce business, customisation of the store is very important. It can help you to present your online store the way you want. Suitable customisation makes your store unique and helps you to stand out from market competitors.

Multiple themes are available free of cost. You can choose any of these options that suit your business type the most. More interestingly, depending on the theme you select, you can make necessary changes in the colour style, CSS styles and experiment with the store features.

→ Familiar Friendliness

WordPress platform is pretty much popular as almost 51% of the hugely acknowledged websites are WordPress-built. WooCommerce is a WordPress plugin and most of the developers are already well versed with the diverse functionalities and features offered by WordPress.

Now, working with WooCommerce becomes extremely easier for them as they are already kind of familiar with the working environment. Working on a familiar interface definitely helps to avert major complications as well as to save time and bring out the best creativity.

→ Flexibility

When you are new in this eCommerce business and building websites, not having an in-depth technical knowledge is not a sin! The interesting fact about this platform is that it will not let you feel lost in the race. You can easily categorise your products, can add independent attributes, give your desired sale prices and many more.

Moreover, WooCommerce-built stores can sell any type of products including virtual, physical, downloadable and external or affiliate products. This utmost flexibility is one of the main reasons of this platform being very popular with the startups.

→ Easy Analytics

Accurate and precise store analysis helps to understand business owners direction of the business such as how the store is performing. Statistical figures such as total orders and sales, business graph, sales by date, individual statistics of customers etc. will help the store owners to understand whether the business is performing in an expected way or not. In this way, you can set your next strategies to enhance the productivity.

If you opt for WooCommerce platform, it will give you a room for future growth that is very crucial. Suppose you started as a startup and now, your business is expanding. In this platform, making necessary changes will be extremely easier. Additionally, the vast range of available plugins is another reason behind its immense popularity.

So, if you are looking for such a platform that will give a professional look to your business site yet simple in nature, yes, this is the best option for you!

Source by Rob Stephen

Major Challenges of Ecommerce in the Developing Nations 640 406 ImplicitPay CO

Major Challenges of Ecommerce in the Developing Nations

Ecommerce can change the economies of the developing nations. It can integrate them to the global market which in turn improves and strengthens the economic well-being of these nations. However, the practice of Ecommerce in these nations is in its early stages and there are also major challenges that can hold back its growth. I categorize them in two major parts as follows;

Cultural issues

1. Lack of online culture

Electronic way of doing business is a new concept for the societies of the developing nations. People usually buy and sell on face-to-face basis. They see and touch (physically) what they want, negotiate on best deals, and buy. This is the type of business activity they are familiar with, which is entirely different from online way of doing it. The idea of buying goods and services that cannot be seen and touched physically is not the type of risk they can afford. They are not confident also whether online merchants are trust worthy enough to deliver products and services as promised.

Merchants as well are afraid to sell their products over the Internet. Considering the lack of online buying habits of the society, and because of the reason that electronic way of doing business is not well-known, they think it is a high business risk to take. They usually are not willing to invest on online ventures. Thus, this extremely damages the growth of Ecommerce in these nations.

2. Lack of Trust

Basically, trust is a major issue in online business environment. As I mentioned earlier, people in the developing nations are not confident with online way of doing business, by which one of the major reasons is trust. Because Ecommerce is not a practice in these countries, and business is usually done on face-to-face bases, people usually raise trust issues. They are obliged to think how could they trust people they do not see and may be found thousands of kilometers away? Besides, because there are no Ecommerce policies and laws in most of developing countries, they are afraid where to go in case of disputes.

Infrastructural issues

1. Limited access of Telecommunication infrastructure and high cost of Internet

Ecommerce requires technological foundations. One of the major ones is access to the Internet. To run an online business one needs an Internet connection with stable and high connection speed. However, mostly the Internet connection type in the developing nations is a dial up connection, which is very limited and slow. Besides, the cost of possessing it is high. This is another challenge Ecommerce faces in the developing nations.

2. Limited access to Personal Computers

Another major technological facility Ecommerce needs is Personal computers. Possessing computers is expensive in the developing nations because they usually are imported products from the developed nations; which is another major challenge for the growth of Ecommerce in these countries.

3. Lack of Electronic payment facilities for enabling transfer of funds

Banking is another major facility needed to do Ecommerce. And in most cases, the developing nations lack this major facility. Online merchants in these countries are obliged to use banking facilities offshore if they are going to do business over the net.

4. Imperfect legal system and policy barriers

To do Ecommerce, perfect legal system and policy is required. Without them it is impossible to do business online. However, these nations usually lack these major systems which in turn could make doing Ecommerce difficult.

However, even though doing business online in the developing nations is difficult, it is not impossible at all. It can be done given the circumstances. It could take more effort to be successful though. In addition, the industry needs time to utilize its potentials.

Thus, realizing the potential of Ecommerce in the developing nations, there are concerned bodies by which their co-operation can make a big difference. They are government, professionals, online merchants, banks and customers. If they can work together and collaborate, they can fully avoid all the above mentioned obstacles and can benefit their nations from the outputs of Ecommerce.

Source by Hanna Shiferaw