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Top Digital Marketing Trends in 2019 640 452 ImplicitPay CO

Top Digital Marketing Trends in 2019

Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it’s good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn’t it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It’s not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That’s where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Source by Prashant Bhatia

Top Ten E-Commerce Payment Gateways 640 455 ImplicitPay CO

Top Ten E-Commerce Payment Gateways

Payment gateways are third-party facilitators that allow you to acknowledge payments from your clients online. A payment gateway will usually have a selection of payment alternatives, which include:

  • Cash cards
  • Credit Card/Debit Cards
  • Net-banking

When the client wants to pay from an online store, he can select the option which he gets most suitable and pay you. In a way, the payment gateway operates as a bridge connecting your bank and store to enable the shopper to carry out shopping without any hassle. In place for the service, the payment gateway claims their fee from you through a Transaction Discount Rate (TDR) on the transaction amount.

Online payment gateways are essential, if your business relies on an E-commerce website and require collecting finances on the website in lieu of services or products obtainable to process the payment made by your clients. This assists customers to pay without difficulty, and later on the seller/supplier/manufacturer can access the cash paid by the client/shopper either or ask for a check or withdraw from their bank account.

Below are the common and main top ten E-commerce payment processors in the world:

1. PayPal

This is a top-tier payment acquirer and most popular worldwide. In 2011, PayPal was able to do 4 billion USD transactions in terms of payments.

2. Authorize.Net

It became well-liked in 1996 and ever since it has conducted funds transactions amounting to billions. To register an account, you need to pay a one-time startup fee of $99, monthly charges amounting to $20 and $0.10 for every transaction.

3. Braintree

There are no setup cost for merchant account service and online payment processor. The transaction fee per every transaction includes 2.9% + $0.03 for the qualified cardholders.

4. Sage Pay

There are more than 40,000 businesses using Sage Pay because it is believed to deliver secure payment services. It is reported every month that this payment gateway can process up to millions of transaction payments.

5. Google Checkout

The account is connected to a Google profile enabling Internet users to pay for services and purchase the products online.

6. Amazon Payment

This payment processor was initiated in 2007. This is a product of Amazon.com, which enables account owners to send money via ACH and receive funds using Amazon API. The transaction fee ranges around 2.0% + $0.03 for transactions above $10 while payment below $10, the transaction fee is 5.0% + $0.05.

7. WePay

This payment gateway is used for taking in payments for products, donations, event tickets, etc. It has no setup fee or monthly charges.

8. 2CheckOut

2CO or 2CheckOut allows users to receive PayPal payments and credit card payments. It also provides recurring billing facilities, shopping cart stores and international payments.

9. Dwolla

It transacts and processes 1 million USD payments daily. The transaction fee or charges are not less than $10.

10. Moneybookers (Skrill)

This is the simplest payment processor with more than 120,000 merchants worldwide with 41 different currencies and 100 payment options.

Source by Ahmad Wali