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5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design 640 465 ImplicitPay CO

5 Trends to Watch Out for to Deliver a Future Proof E-Commerce Website Design

The world of commerce is increasingly coming over the web. With mobile web getting stronger and sophisticated than ever before, most businesses are now invariably focused to reach their audience with a fluid and versatile experience.

User experience or more precisely, ease of use is the single most important consideration to ensure traction and engagement. It is needless to say that design plays a major role in this. While there is no dearth of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well.

Material Design

Flat design has dominated for years just because it ensured optimum ease of use and easy access. But as flat design became commonplace, Google brought material design to bring some layers and depth to the flat design. With material design, an interface selling products can allow more layers and help prioritization as well as prominence in certain areas that deserve more action.

For example, subtle use of shadows and gradients can sharpen certain CTA buttons and create a visual hierarchy for the viewers.

More personalization of AI and machine learning

Artificial Intelligence and machine learning became possible thanks to an array of sophisticated sensors that process multiple layers of user data. With devices learning about users and adjusting to their needs thanks to data feedback, websites and web apps could have more scopes of personalization, whether addressing users with notification messages or suggesting them products with in-app messages.

Chatbots

Chatbots offer a complete paradigm shift for the websites and web apps dealing with real-time shoppers. Designed to answer all relevant queries at every step of purchase and browsing it actually replaces the so-called manual customer service to guide users.

Moreover, designed to build a conversation with personalized human touch the modern Chatbots can really sound convincing and pleasant to push customers for better buying decisions. Throughout this year and beyond Chatbots are going to be a mainstay in e-commerce website design and development.

Dynamic search

For any e-commerce site, it is very important to allow ease of searching products with minimum delay. Moreover, with the search results being the same with every user, many users can feel it depressing as they need to reach their desired ones with a lot of efforts.

This is why delivering search results based on the user intents and previous search history is important. Widely dubbed as dynamic search, this new and easy search feature is expected to be a mainstay across e-commerce websites.

Long scroll

Just think of scrolling down the Facebook news feed that seemingly goes on for miles. None of us get bored with scrolling down and encountering new pieces of contents as it continues revealing more.

Long scroll, when introduced into an e-commerce site, does almost the same thing by allowing us to see fresh new options as we scroll down. Moreover, scrolling down is a common action most users are frequently acquainted with.

Source by Manthan Bhavsar

7 eCommerce Trends That You Might Be Missing Out 640 426 ImplicitPay CO

7 eCommerce Trends That You Might Be Missing Out

Over more than half of the world’s population now love to shop online by sitting at their cozy bed or armchair. The boom of eCommerce has clearly brought some huge remarkable changes in the retail segment and in consumers’ buying behaviours. For you as well as all other retail enterprises, it is no longer a choice to have an online storefront. Rather, it’s imperative to stay in the game. However, for those who already own a vibrant store, it isn’t an easy at all. There are many alike retailers getting into the scene every day. So, what is important for the existing players in the market is to keep them updated with the latest trends being unleashed by eCommerce evolution every year.

If you have a reigning position in the online retail market, then do not miss out the following trends that eCommerce sector is pushing out presently.

Increased mobile use

“The future of eCommerce will be ruled by mobiles” studies have revealed. With a hefty proportion of consumers now tapping into their phone’s screens to place orders instead of logging into the site via their desktops. Further, with Google’s announcement on the ranking algorithm that it would count on the mobile responsiveness of a site, there was even a greater push in the mobile purchases via an app that is site’s exact replication.

Voice Purchases in on rise

While the smartphones are recently being integrated with voice assistants, eCommerce has a great scope to leverage that to offer more personalised shopping experiences. The voice assistants help users to execute different tasks on the phone by speaking it. So, an eCommerce app can deploy it too so buyers can search products just by voicing their wants.

More enhanced fulfillment and payment options

Apart from flexible shipping options, like free-shipping within a specific distance or above a certain order amount, eCommerce owners are offering more lucrative fulfilment to beat out the competition. They are coming up the premium shipping options like same-day delivery, speedy delivery., order-pickup from in-stores and so forth. On the payment side, new options unravelled like Purchase now-Pay Later, e-Wallet, Mobile pay, etc. Thus, on an obvious note, you need to consider them too for securing your position in the market.

Chatbots along with Messenger feature

Chatbots that helps in personalised interaction via the messenger will be on rise in eCommerce segment. Retailers are using them to send out personalised marketing content, recommend product purchases, and notify on deals or coupon offers. Furthermore, with Chatbots, retailers can pay heed to customers service requests or queries any time and get them solved instantly. With increasing relevance of personalisation in eCommerce, Chatbots trend is sure to grow more prominent.

Omnipresence

It’s 2018 where mobile presence has overshadowed everything else in the world. Hundreds of range of mobile devices with different OS platforms are being used by people to search for things online. So, it won’t be any more fruitful for the eCommerce businesses to just target only particular devices. They have to target all, from smartphones to iPhones, tablets to laptops and desktops.

Video integrations along with AR

Popular eCommerce giants have already pushed forth this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also toying with the concept of Augmented Reality where users can try a product virtually on screens.

Storytelling that captivates viewers more

Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.

That was all for now! The retailers who consider themselves to be a stronger player in the market, need to quickly grasp one or few of these trends as fast as possible before time runs out.

Source by Rob Stephen

Top Digital Marketing Trends in 2019 640 452 ImplicitPay CO

Top Digital Marketing Trends in 2019

Somewhere between a robust plan of action for Q1, 2019 and making digital marketing strategies, it’s good to know about how the market will shape up in the year 2019.

Below are a few trends which will rule the digital marketing all over the globe.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional environment.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Isn’t it mesmerizing? Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies. It’s not over yet; these strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Automated Chatboxes

I am sure you must have encountered a chat box while surfing on the internet. Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

You must be hearing about Alexa and Google Home these days. If not, read about it. A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

Have you tried searching content through voice commands? That’s where digital marketing comes into play. All the SEO you do on your website must rely on voice commands as well.

The fall of the Kingdom- Internet vs. TV

In this millennial generation, where a person spends more time using a phone or surfing internet television is merely a device to connect gaming modules. According to study, people will spend approximately 2.5 hours online and 2.7 hours spending their time on tube. This leads to a change in advertising pattern transforming from television channels to internet sites.

Content – The Trustworthy Soldier

We read articles, blogs, newsletters, and what not, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

If you still seek any information regarding the same, connect to us and let our experts help you with some deep-dive insights on digital marketing trends in 2019.

Source by Prashant Bhatia